Firm Trades Public Relations for SEO
Media

Firm Trades Public Relations for SEO

19y Enid Burns

Firm Trades Public Relations for SEO

Historically a PR specialist, Connors Communications sees a bigger opportunity in search. Read More...

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Microsoft Using Avatars for College Student Advertising
Media

Microsoft Using Avatars for College Student Advertising

19y Matthew G. Nelson

Microsoft Using Avatars for College Student Advert...

Oddcast's Voki technology tapped for the TheUltimateSteal.com Web site, promoting Microsoft Office Ultimate 2007 Edition. Read More...

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Let's Talk About Links
Search

Let's Talk About Links

19y Mike Grehan

Let's Talk About Links

Why do so many sites rely on paid links to get ranked in the first place? Read More...

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Getting and Using Customer Testimonials, Part 1
Email

Getting and Using Customer Testimonials, Part 1

19y Jeanne Jennings

Getting and Using Customer Testimonials, Part 1

Good testimonials can be excellent marketing tools, but getting them can be a challenge. Six sure-fire tips for obtaining first-rate testimonials. Par...

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Politics and Search Engine Position
Marketing

Politics and Search Engine Position

19y Gary Stein

Politics and Search Engine Position

How are the presidential hopefuls showing up on their respective search engine results pages? There's one clear winner. Read More...

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Counting the Streams in a New Media Age
Marketing

Counting the Streams in a New Media Age

19y Eric Picard

Counting the Streams in a New Media Age

Media distribution is becoming fragmented much quicker than the currency can handle. Read More...

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Google Zeitgeist: Who is God? Who is Satan?
Media

Google Zeitgeist: Who is God? Who is Satan?

19y Anna Maria Virzi

Google Zeitgeist: Who is God? Who is Satan?

What's on the minds -- and fingertips -- of Google searchers in 2007? In its year-end Zeitgeist , Google identifies trends that show search queries ra...

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Well Recuuuse Me...Or Not: FTC Says No to Recusal Request
Media

Well Recuuuse Me...Or Not: FTC Says No to Recusal Request

19y Kate Kaye

Well Recuuuse Me...Or Not: FTC Says No to Recusal ...

Who says the Federal Trade Commish doesn't move fast enough? Two days after privacy groups the Electronic Privacy Information Center and Center for Di...

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Save the Date! "Meatball Sundae" Webcast with Seth Godin
Media

Save the Date! "Meatball Sundae" Webcast with Seth Godin

19y Rebecca Lieb

Save the Date! "Meatball Sundae" Webcast with Seth...

We know you guys love Seth Godin (who doesn't?) Read More...

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Privacy Hounds Up Ante on Google/DoubleClick Deal
Media

Privacy Hounds Up Ante on Google/DoubleClick Deal

19y Kate Kaye

Privacy Hounds Up Ante on Google/DoubleClick Deal

Groups hope to stall a ruling on the deal by alleging conflict of interest. Read More...

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Paramount Gives Away Next Jackass Movie Online
Media

Paramount Gives Away Next Jackass Movie Online

19y Matthew G. Nelson

Paramount Gives Away Next Jackass Movie Online

Free download of feature length movie to be sponsored by Blockbuster. Read More...

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Execs & Accounts for December 14, 2007
Media

Execs & Accounts for December 14, 2007

19y Matthew G. Nelson

Execs & Accounts for December 14, 2007

AKQA creates video spots for AOL News; Reprise Media hires a VP of sales development. Read More...

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Ad-Supported Wi-Fi: Back to Basics
Marketing

Ad-Supported Wi-Fi: Back to Basics

19y Anna Maria Virzi

Ad-Supported Wi-Fi: Back to Basics

After several large-scale Wi-Fi initiatives flop, smaller ad-supported projects hold some promise. Read More...

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What Do You Want From Online Video in 2008?
Media

What Do You Want From Online Video in 2008?

19y Ian Schafer

What Do You Want From Online Video in 2008?

How the next year in online video can become better than the last. Read More...

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Top 10 Reasons to Double Your Search Budget for '08
Paid Search

Top 10 Reasons to Double Your Search Budget for '08

19y Kevin Lee

Top 10 Reasons to Double Your Search Budget for '0...

Increase your search budget before rivals collectively kick your butt, take market share, or poach your most valuable customers. Read More...

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Cellware Socializes Mobile
Media

Cellware Socializes Mobile

19y Enid Burns

Cellware Socializes Mobile

There's been talk about the mobile platform being perfect for social networking Read More...

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Congressman Laments Cold Shoulder from Google
Media

Congressman Laments Cold Shoulder from Google

19y Kate Kaye

Congressman Laments Cold Shoulder from Google

Congressman Joe Barton says Google dismissed his meeting requests, and is also part of a push for a House hearing on the DoubleClick acquisition. Read...

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Mobile Firm Aims to Capture Off-Deck Ad Dollars
Media

Mobile Firm Aims to Capture Off-Deck Ad Dollars

19y Enid Burns

Mobile Firm Aims to Capture Off-Deck Ad Dollars

Bytemobile's Unison Advertising Module finds green outside the walled garden of carrier decks. Read More...

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HGTV Launches Site Built Around Real Estate Listings
Media

HGTV Launches Site Built Around Real Estate Listings

19y Anna Maria Virzi

HGTV Launches Site Built Around Real Estate Listin...

Despite downturn in housing market, Scripps Networks Interactive expands beyond home decorating, remodeling, and gardening. Read More...

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Compete to Provide Competitive Search Analytics
Media

Compete to Provide Competitive Search Analytics

19y Matthew G. Nelson

Compete to Provide Competitive Search Analytics

Pre- and post-search behavior data reporting is part of new service Read More...

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Deploying E-Mail Over the Holidays
Email

Deploying E-Mail Over the Holidays

19y Al DiGuido

Deploying E-Mail Over the Holidays

E-mail can deliver tidings of comfort and joy to last-minute holiday shoppers. Read More...

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Mobile Advertising: Off-the-Shelf or Custom?
Media

Mobile Advertising: Off-the-Shelf or Custom?

19y Courtney Acuff

Mobile Advertising: Off-the-Shelf or Custom?

Whether you sell from the media side or from within the agency, you have a choice in mobile advertising. Why does Microsoft think it can make this pro...

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Media Buyers Get Involved in Their Communities
Media

Media Buyers Get Involved in Their Communities

19y Tessa Wegert

Media Buyers Get Involved in Their Communities

Two advertisers shun contextually relevant subject matter in favor of a niche audience's interests, and the Internet community is invited to join the ...

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Ford Explores Widget Advertising
Media

Ford Explores Widget Advertising

19y Matthew G. Nelson

Ford Explores Widget Advertising

Ford is getting into the widget advertising game, as starting next week the company is planning to run "grab-able" ads on AOL promoting the Sync voice...

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Romney Ran on Other Gay Sites: Story Prompts Major Nielsen Data Revision
Media

Romney Ran on Other Gay Sites: Story Prompts Major Nielsen Data Revision

19y Kate Kaye

Romney Ran on Other Gay Sites: Story Prompts Major...

Last month, The New York Times reported the campaign for Republican presidential primary contender Mitt Romney ran thousands of ad impressions on Gay....

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WSJ's Discordant Holiday Promotion
Media

WSJ's Discordant Holiday Promotion

19y Rebecca Lieb

WSJ's Discordant Holiday Promotion

Actually, it probably is too late. With Murdoch dropping hint after hint that his newly-acquired "Wall Street Journal" is likely to become free, why i...

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Sports Sites Talk a Big Engagement Game
Media

Sports Sites Talk a Big Engagement Game

19y Matthew G. Nelson

Sports Sites Talk a Big Engagement Game

In pitch to advertisers, sports sites play up ability of video, fantasy leagues to keep viewers on-site longer. Do advertisers care? Read More...

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