Which Way Is 'Next'?
Marketing

Which Way Is 'Next'?

19y Rebecca Lieb

Which Way Is 'Next'?

The latest batch of interactive marketing startups: what are they focused on? Read More...

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The Affiliate PPC Search Controversy Continues
Paid Search

The Affiliate PPC Search Controversy Continues

19y Kevin Lee

The Affiliate PPC Search Controversy Continues

How much power should you give to affiliates in regard to PPC search bidding? Read More...

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More Profitable Online Publishing
Analytics

More Profitable Online Publishing

19y Bryan Eisenberg

More Profitable Online Publishing

In online journalism, what's the transaction? A primer for publishers, bloggers, journalists, and content creators. Read More...

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The Rich Ad Addendum
Media

The Rich Ad Addendum

19y Dorian Sweet

The Rich Ad Addendum

Yesterday's rules, today's obsolescence. Read More

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Youth Demo Has Highest Adoption to Mobile Marketing
Data insights

Youth Demo Has Highest Adoption to Mobile Marketing

19y Enid Burns

Youth Demo Has Highest Adoption to Mobile Marketin...

Consumers are engaging in mobile marketing campaigns more often as they learn more about features and functionality on their handsets. Read More...

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Tracking the Super Buzz
Media

Tracking the Super Buzz

19y Matthew G. Nelson

Tracking the Super Buzz

The Super Bowl battle is about to begin in earnest, but this time I’m not talking about the Bears and the Colts, or even the Tastes Great/Less Filling...

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What Color is Your Microsoft Office?
Media

What Color is Your Microsoft Office?

19y Enid Burns

What Color is Your Microsoft Office?

You may have heard about a new bit of Microsoft Software: Vista Read More...

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Pre-Game Fantasy Super Bowl
Media

Pre-Game Fantasy Super Bowl

19y Enid Burns

Pre-Game Fantasy Super Bowl

Didn't you hear? The Indianapolis Colts beat the bears 38 to 27 Read More...

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Google Posts Q4 Profit, Plans to Expand Advertising Options
Media

Google Posts Q4 Profit, Plans to Expand Advertising Options

19y Matthew G. Nelson

Google Posts Q4 Profit, Plans to Expand Advertisin...

The search giant continues plans to test advertising in video, audio, print and elsewhere. Read More...

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A Level Playing Field Online for Super Bowl Ads
Media

A Level Playing Field Online for Super Bowl Ads

19y Matthew G. Nelson

A Level Playing Field Online for Super Bowl Ads

A group of self-proclaimed "Web 2.0" companies has formed to create spots that ride the wave of Super Bowl advertising -- without actually advertising...

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Blog Ad Foils PayPerPost and Blogads Unveil New Ad Offerings
Media

Blog Ad Foils PayPerPost and Blogads Unveil New Ad Offerings

19y Kate Kaye

Blog Ad Foils PayPerPost and Blogads Unveil New Ad...

The pay-to-blog network is launching new video ad products, targeting, and a disclosure-related format, while Blogads has introduced a new dynamic uni...

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Bango Makes a Play for Mobile Advertising
Media

Bango Makes a Play for Mobile Advertising

19y Enid Burns

Bango Makes a Play for Mobile Advertising

Bango will provide tracking and analytics to aid brands and content providers. Read More...

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Specialization Is Their Specialty
Media

Specialization Is Their Specialty

19y Tessa Wegert

Specialization Is Their Specialty

The next generation of ad networks will specialize by category. Read More...

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Yahoo Local Advertising Options, Post-Panama
Local

Yahoo Local Advertising Options, Post-Panama

19y Patricia Hursh

Yahoo Local Advertising Options, Post-Panama

Do you understand the differences between Yahoo's local products? Read More...

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City-Wide Bomb Scare Spurred by Outdoor Placements
Media

City-Wide Bomb Scare Spurred by Outdoor Placements

19y Enid Burns

City-Wide Bomb Scare Spurred by Outdoor Placements

CNN is reporting the city of Boston reacted to outdoor installments placed by Cartoon Network to promote its Adult Swim series "Aqua Teen Hunger Force...

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Do Blogs Mix with Mass?
Media

Do Blogs Mix with Mass?

19y Rebecca Lieb

Do Blogs Mix with Mass?

Last week it was Time Warner staffers Read More

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Steve Forbes: Online Ads Are Fun!
Media

Steve Forbes: Online Ads Are Fun!

19y Rebecca Lieb

Steve Forbes: Online Ads Are Fun!

At the AlwaysOn conference, publisher and former presidential hopeful Steve Forbes is talking about online advertising. "It took several years for mar...

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In-Game Adjacency Issues
Media

In-Game Adjacency Issues

19y Enid Burns

In-Game Adjacency Issues

One component of in-game advertising is to provide a realistic feel to games Read More...

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Execs & Accounts for January 31, 2007
Media

Execs & Accounts for January 31, 2007

19y rumo

Execs & Accounts for January 31, 2007

Agency Extends Overseas; Hires at Responsys, Vibrant Media and Gannett; Tribune Pairs with VMix Read More...

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Yahoo to Expand Brand Universe Content
Media

Yahoo to Expand Brand Universe Content

19y Matthew G. Nelson

Yahoo to Expand Brand Universe Content

Company announces first six content topics, plans to reach 100 by years end Read More...

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Firms Push Ad-Supported Mobile at AlwaysOn
Media

Firms Push Ad-Supported Mobile at AlwaysOn

19y Enid Burns

Firms Push Ad-Supported Mobile at AlwaysOn

Two new mobile companies skirt the mobile Web and bring ads to cellular users. Read More...

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Technorati and Ogilvy Partner to Harness CGM for Brands
Media

Technorati and Ogilvy Partner to Harness CGM for Brands

19y Kate Kaye

Technorati and Ogilvy Partner to Harness CGM for B...

Technorati will work with the agency to promote its Conversational Marketing tool to advertisers. Read More...

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Selling Behavioral Targeting: A Planner's Perspective
Data insights

Selling Behavioral Targeting: A Planner's Perspective

19y Anna Papadopoulos

Selling Behavioral Targeting: A Planner's Perspect...

How to effectively sell behavioral targeting. Read More...

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Find the Opportunity Lurking in E-Mail Challenges
Email

Find the Opportunity Lurking in E-Mail Challenges

19y Stefan Pollard

Find the Opportunity Lurking in E-Mail Challenges

There really is opportunity in every e-mail challenge. Read More...

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SERPs and the Super Bowl
Search

SERPs and the Super Bowl

19y P.J. Fusco

SERPs and the Super Bowl

The upcoming game provides an interesting macro-analysis of natural search results, and perhaps some insight into the game's outcome. Read More...

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User-Generated Content As a Marketing Medium
Marketing

User-Generated Content As a Marketing Medium

19y Dave Evans

User-Generated Content As a Marketing Medium

A music video created by 200 fans. Read More

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Top 10 Search Providers, December 2006
Media

Top 10 Search Providers, December 2006

19y Enid Burns

Top 10 Search Providers, December 2006

Google tops search share rankings with a 50 percent share of search in December. Read More...

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