Murdoch Jabs YouTube, Says Web Will Be Big Profit Driver
Media

Murdoch Jabs YouTube, Says Web Will Be Big Profit Driver

19y Kate Kaye

Murdoch Jabs YouTube, Says Web Will Be Big Profit ...

In between dissing Judith Regan, talking up Bloomberg as a great potential presidential candidate, and downplaying a fundraiser he threw for Hillary C...

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Yahoo Prepares "Infront" Event to Upstage TV Upfront
Media

Yahoo Prepares "Infront" Event to Upstage TV Upfront

19y Zachary Rodgers

Yahoo Prepares "Infront" Event to Upstage TV Upfro...

This post has been updated. Wenda Harris Millard sees her organization as warring with the media brokers at traditional companies like CBS, News Corp ...

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Search Marketers Spent $9.4 Billion in 2006
Media

Search Marketers Spent $9.4 Billion in 2006

19y Kevin Newcomb

Search Marketers Spent $9.4 Billion in 2006

An annual report from SEMPO finds search continues to grow, reaching $9.4 billion in North America in 2006. Read More...

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ChannelAdvisor Builds Search Bid Tool for Web Retailers
Media

ChannelAdvisor Builds Search Bid Tool for Web Retailers

19y Pamela Parker

ChannelAdvisor Builds Search Bid Tool for Web Reta...

New product can deactivate keywords that would trigger out-of-stock items and perform other e-tailer specific functions. Read More...

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Pontiac Gets New Yahoo Brand Destination
Media

Pontiac Gets New Yahoo Brand Destination

19y Kate Kaye

Pontiac Gets New Yahoo Brand Destination

The social site is expected to be the first among other GM brand destinations on Yahoo. Read More...

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Microsoft Offers Game Developers a Cut of Ad Revs
Media

Microsoft Offers Game Developers a Cut of Ad Revs

19y Enid Burns

Microsoft Offers Game Developers a Cut of Ad Revs

MSN Games now shares advertising income with casual game developers. Read More...

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AAF Survey: Advertisers Are Spreading the Money Around
Media

AAF Survey: Advertisers Are Spreading the Money Around

19y Matthew G. Nelson

AAF Survey: Advertisers Are Spreading the Money Ar...

An AAF report finds perception that newspapers are most in need of innovation to stay current. Read More...

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Where Should Consumers Go?
Media

Where Should Consumers Go?

19y Tessa Wegert

Where Should Consumers Go?

Some Super Bowl advertisers didn't have a destination ready. Read More...

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Dare to Do Mighty E-mail Things
Email

Dare to Do Mighty E-mail Things

19y Al DiGuido

Dare to Do Mighty E-mail Things

Seven parameters for an effective e-mail strategy. Read More

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What's Mobile Marketing?
Media

What's Mobile Marketing?

19y Laura Marriott

What's Mobile Marketing?

Three experts share three differing opinions. Read More

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Careful - You're Being 'Tailed'
Media

Careful - You're Being 'Tailed'

19y Rebecca Lieb

Careful - You're Being 'Tailed'

Is any phrase more incorrectly used these days than "long tail"? Initially, (immediately following Chris Anderson's Wired magazine piece which introdu...

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Google to Move MySpace off Top 8?
Media

Google to Move MySpace off Top 8?

19y Kate Kaye

Google to Move MySpace off Top 8?

Pardon the lame MySpace humor, but as far as The Wall Street Journal is concerned, Google might move the social networking site off its top eight frie...

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Coca-Cola Passes Super Bowl Ad Across Media
Media

Coca-Cola Passes Super Bowl Ad Across Media

19y Enid Burns

Coca-Cola Passes Super Bowl Ad Across Media

Some Super Bowl ads go into the vaults after airing during the Super Bowl, others appear on every screen, and even relay to printed media Read More...

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Diller Promises Big Investments in IAC Digital Originals
Media

Diller Promises Big Investments in IAC Digital Originals

19y Zachary Rodgers

Diller Promises Big Investments in IAC Digital Ori...

The chairman and CEO of IAC/InterActiveCorp sang the praises of SEO, and warned Google is close to having no competitors. Read More...

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Habeas Offers E-mail Reputation Checks to Small Business
Media

Habeas Offers E-mail Reputation Checks to Small Business

19y Matthew G. Nelson

Habeas Offers E-mail Reputation Checks to Small Bu...

Mom and pop shops are increasingly seeking help in tracking their reputations as e-mail senders. Read More...

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Hachette Goes for In-Market Decorators with New Online Home Hub
Media

Hachette Goes for In-Market Decorators with New Online Home Hub

19y Kate Kaye

Hachette Goes for In-Market Decorators with New On...

The goal is to attract action-oriented consumers through resources and utilitarian site features. Read More...

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Execs & Accounts for February 7, 2007
Media

Execs & Accounts for February 7, 2007

19y Matthew G. Nelson

Execs & Accounts for February 7, 2007

NBC Universal makes Jeff Zucker president and CEO, Metacafe makes two executive appointments, and Tremor Media adds two vice presidents. Read More...

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A Confirmation E-mail Is a Terrible Thing to Waste
Advanced Email Marketing

A Confirmation E-mail Is a Terrible Thing to Waste

19y Karen Gedney

A Confirmation E-mail Is a Terrible Thing to Waste

Confirmation messages get tremendous open rates. So why do so many companies still waste this excellent opportunity to up- or cross-sell or to cement ...

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When Google Changes, SEO Takes It Personally
Search

When Google Changes, SEO Takes It Personally

19y Erik Dafforn

When Google Changes, SEO Takes It Personally

We don't like it when Google changes. But will personalized search results really hurt us? Or will they help? Read More...

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The Cocktail Party Question Has Changed
Data insights

The Cocktail Party Question Has Changed

19y Robin Neifield

The Cocktail Party Question Has Changed

After you tell people you're in interactive marketing, how do you respond to the follow-on question? Read More...

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Execs & Accounts for February 7, 2007
Media

Execs & Accounts for February 7, 2007

19y Matthew G. Nelson

Execs & Accounts for February 7, 2007

NBC Universal makes Jeff Zucker president and CEO, Metacafe makes two executive appointments, and Tremor Media adds two vice presidents Read More...

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Political Ad Spend in '06, More Message Ads to Come
Media

Political Ad Spend in '06, More Message Ads to Come

19y Kate Kaye

Political Ad Spend in '06, More Message Ads to Com...

If you follow the online political ad scene closely, you'll see the same names and same issues come up over and over Read More...

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Wal-Mart's Video Download Site: A New Level of Beta
Media

Wal-Mart's Video Download Site: A New Level of Beta

19y Rebecca Lieb

Wal-Mart's Video Download Site: A New Level of Bet...

Sheesh, Wal-Mart Read More

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Diller Does Online Video
Media

Diller Does Online Video

19y Zachary Rodgers

Diller Does Online Video

IAC/InterActiveCorp.'s making a belated push into online video with an expansion of CollegeHumor.com to include original clips Read More...

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Amnesty Intl. Makes Mobile Call for Human Rights
Media

Amnesty Intl. Makes Mobile Call for Human Rights

19y Rebecca Lieb

Amnesty Intl. Makes Mobile Call for Human Rights

Cell phones just got a little less annoying. Human rights organization Amnesty International has just launched Amnesty Wireless , a new mobile phone s...

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IAC Boosts Media and Ad Revenues in Q4
Media

IAC Boosts Media and Ad Revenues in Q4

19y Enid Burns

IAC Boosts Media and Ad Revenues in Q4

Media and advertising group revenues continue to increase at IAC/InterActiveCorp. Read More...

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Super Bowl Advertisers Missed Opportunities
Media

Super Bowl Advertisers Missed Opportunities

19y Kevin Newcomb

Super Bowl Advertisers Missed Opportunities

An analysis of search marketing by television advertisers at this year's Super Bowl finds most fell short of creating integrated, cross-channel campai...

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