Google to Update Ad Quality Scoring
Media

Google to Update Ad Quality Scoring

19y Kevin Newcomb

Google to Update Ad Quality Scoring

In the next couple weeks, Google will implement a new algorithm for AdWords ad ranking, and provide advertisers with more visibility into that scoring...

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Salon Ad Viewer Dollars Eclipse Subscriber Revenues
Media

Salon Ad Viewer Dollars Eclipse Subscriber Revenues

19y Kate Kaye

Salon Ad Viewer Dollars Eclipse Subscriber Revenue...

As a result of increasing ad revenues, the site recently repositioned its site pass unit and will raise subscription rates. Read More...

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Omniture to Acquire Site-Side Behavioral Targeting Firm
Media

Omniture to Acquire Site-Side Behavioral Targeting Firm

19y Fred Aun

Omniture to Acquire Site-Side Behavioral Targeting...

A deal to buy Touch Clarity for $50 million should close by the end of Q1. Read More...

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Introducing ChaCha Search
Media

Introducing ChaCha Search

19y Tessa Wegert

Introducing ChaCha Search

Search has gone social, offering buyers a new source of performance-based advertising. Read More...

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Yahoo Local Advertising Options, Post-Panama, Part 2
Local

Yahoo Local Advertising Options, Post-Panama, Part 2

19y Patricia Hursh

Yahoo Local Advertising Options, Post-Panama, Part...

Do you understand the differences between Yahoo's local products? Read More...

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Yahoo Consortium in Autos Next?
Media

Yahoo Consortium in Autos Next?

19y Kate Kaye

Yahoo Consortium in Autos Next?

For such a seemingly dry topic, the online classifieds space sure does have people talkin' Read More...

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Monster Ad on NYTimes Story about NYTimes/Monster Alliance
Media

Monster Ad on NYTimes Story about NYTimes/Monster Alliance

19y Kate Kaye

Monster Ad on NYTimes Story about NYTimes/Monster ...

Looks like there's another wrinkle in the ongoing online jobs classifieds saga Read More...

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Fabio on Loving Your PC
Media

Fabio on Loving Your PC

19y Enid Burns

Fabio on Loving Your PC

Best Buy has posted a video on YouTube today where Fabio teaches the electronics retailer's employees how to pick up a laptop, and we're not talking a...

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A Free Research and Planning Tool, for Podcasts Only
Media

A Free Research and Planning Tool, for Podcasts Only

19y Zachary Rodgers

A Free Research and Planning Tool, for Podcasts On...

Podcasting ad network Podtrac is offering the Web-based service, which aims to enable structured searches of 4,000 podcasts. Read More...

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Local TV Station Sites Trail Papers in Video Advertising
Media

Local TV Station Sites Trail Papers in Video Advertising

19y Kate Kaye

Local TV Station Sites Trail Papers in Video Adver...

Though the $371 million to be spent on local Web video this year is a fraction of local spending, it represents a new revenue channel for many local m...

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Execs & Accounts for February 14, 2007
Media

Execs & Accounts for February 14, 2007

19y Matthew G. Nelson

Execs & Accounts for February 14, 2007

AOL Latino gets new programming director; Epsilon hires three. Read More...

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Get Over Getting Blocked
Email

Get Over Getting Blocked

19y Stefan Pollard

Get Over Getting Blocked

How to address being put on a blocklist, resolve it, and restore your sender reputation and delivery rate. Read More...

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Canonicalization Made Simple
Search

Canonicalization Made Simple

19y P.J. Fusco

Canonicalization Made Simple

The road to short and sweet search URLs. Read More

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Behavior Under the Planning Microscope, Part 3: CGM
Data insights

Behavior Under the Planning Microscope, Part 3: CGM

19y Andy Chen

Behavior Under the Planning Microscope, Part 3: CG...

Whether consumer-generated media is a strength or a threat to brands is fiercely debatable. What's certain is CGM is here to stay. Last of a series. R...

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Who's the "User" in User-Generated Content?
Marketing

Who's the "User" in User-Generated Content?

19y Dave Evans

Who's the "User" in User-Generated Content?

Can marketers make their own UGC? Read More

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Sweethearts Search, Buy Valentine's on the Web
Media

Sweethearts Search, Buy Valentine's on the Web

19y Enid Burns

Sweethearts Search, Buy Valentine's on the Web

Organic search results drove equal or higher visits and conversions to e-commerce sites for Valentine's day. Read More...

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Questions for Massive CEO Cory Van Arsdale
Media

Questions for Massive CEO Cory Van Arsdale

19y Enid Burns

Questions for Massive CEO Cory Van Arsdale

The CEO of Microsoft's Massive in-game advertising unit discusses the business of advertising in video games and the company's plans for next generati...

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Bidding on Mobile Phone Real Estate
Media

Bidding on Mobile Phone Real Estate

19y Enid Burns

Bidding on Mobile Phone Real Estate

Today at 3GSM in Barcelona, Spain Greystripe made available a new offering to place full-screen ads through the new AdWRAP marketplace portal Read Mor...

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Live Video in a Banner Ad
Media

Live Video in a Banner Ad

19y Zachary Rodgers

Live Video in a Banner Ad

Ah, this item's making me nostalgic for the days when ClickZ covered innovative rich media formats on an almost weekly basis Read More...

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Viacom Still Would Love a YouTube Deal
Media

Viacom Still Would Love a YouTube Deal

19y Kate Kaye

Viacom Still Would Love a YouTube Deal

As some industry watchers believe, Viacom's takedown order against YouTube earlier this month could simply be a negotiating tactic Read More...

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Pixsy Launches Ad-Supported Oscar Search Site
Media

Pixsy Launches Ad-Supported Oscar Search Site

19y Kate Kaye

Pixsy Launches Ad-Supported Oscar Search Site

Today image and video search platform company Pixsy launched its Oscar-themed search site, AndTheOscarGoesTo.net Read More...

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Belgians Monetize Newspaper Content (Thanks, Google)
Media

Belgians Monetize Newspaper Content (Thanks, Google)

19y Rebecca Lieb

Belgians Monetize Newspaper Content (Thanks, Googl...

The WSJ is reporting a Belgian court ruled this morning that Google violated the country's copyright law by publishing "snippets and links to to Belgi...

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Miller Hands Online Duties to Digitas After Dropping Agency.com
Media

Miller Hands Online Duties to Digitas After Dropping Agency.com

19y Zachary Rodgers

Miller Hands Online Duties to Digitas After Droppi...

UPDATE: Account will be run out of both the agency's and the client's Chicago offices. Read More...

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Viacom Flexes Digital Muscle in Uphill Video Control Battle
Media

Viacom Flexes Digital Muscle in Uphill Video Control Battle

19y Kate Kaye

Viacom Flexes Digital Muscle in Uphill Video Contr...

The company is running video ads on its own site and could serve ads in shared video clips. Read More...

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New CBS Unit Combines Sales in Four Channels
Media

New CBS Unit Combines Sales in Four Channels

19y Matthew G. Nelson

New CBS Unit Combines Sales in Four Channels

The new division's first deal is a multi-million dollar buy from Dodge Ram. Read More...

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Pepsi Cans Invite Consumers to Dally Online
Media

Pepsi Cans Invite Consumers to Dally Online

19y Enid Burns

Pepsi Cans Invite Consumers to Dally Online

Tribal DDB is behind an effort to pair a series of new can designs with microsites. Read More...

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Widgets Deliver New One-to-One Opportunities
Marketing

Widgets Deliver New One-to-One Opportunities

19y Chad Stoller

Widgets Deliver New One-to-One Opportunities

Getting into the widget marketing game. Read More...

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