Industry sources expect Google to command one out of every four dollars spent on interactive ads. The company's contextual ad network is a critical pi...
View articleThe audience measurement firm will harvest data on video game usage, offering a new way for marketers and advertisers to target the lucrative gaming a...
View articleRichard Ting leads the practice; Webster Lewin joins from WPP’s VM. Read More...
View articleA valuable resource for SMBs and a practical ad channel for B2B media buyers. Read More...
View articleJumpstart holiday communications with each customer segment by leveraging last year's data. Read More...
View articleRegional mobile marketing case studies from Pepsi, BP, and others. Read More...
View articleHormel attempted to register 'spam' as a trademark; a malware distributor embeds Google Analytics in a virus to track his network. Read More...
View articleGemstar's TV Guide has a life well beyond the paper edition, the channel and online listings, it's hard-coded into TVs, digital video recording device...
View articleLooks like ClickZ's former chieftain, Jupitermedia CEO Alan Meckler, may be returning to his roots as a B-to-B publisher. As boom turned to bust in th...
View articleReturn Path CEO Matt Blumberg encourages us to expect interactive-driven developments from the DMA, writing on his blog Read More...
View articleThe mini-film site with the local yet touristy feel, TurnHere, has unveiled a relationship with Discovery Mobile Read More...
View articleFresh on the heels of its distribution deal with Google , MTV has reached a distribution agreement with another Internet Goliath Read More...
View articleThe Website Optimizer helps online sellers determine the page combination with the best conversion rates. Read More...
View articleThe Wall Street Journal's owner buys the half of Factiva it didn't already own from Reuters for $185 million. Read More...
View articleWider availability of graphical ad inventory on competitor sites contributed to slower growth. Read More...
View articleThe acquisition of self-service rich media creation tools provider AdInterax and an investment in ad exchange Right Media provide new tools for market...
View articleWPP-LiveWorld communities joint venture gets CEO; IAB names members to new ad operations council. Read More...
View articleEight key messages every new behavioral marketing candidate needs to hear. Read More...
View articleHow do you write e-mail copy about the same B2B product over and over -- without redundancy or boredom? Read More...
View articleTime once again to recognize the digital tools that help you do your job better. Read More...
View articleFM Publishing, the blog network for today's modern discriminating advertiser , struck a deal to distribute ads to SportsBlog Nation , a network of spo...
View articleGorilla Nation Media yesterday sold its Quizilla.com quiz and entertainment site to MTVN Read More...
View articleSony enjoyed a viral lift from a TV spot it did called "Balls" where colored balls were filmed flowing down the hilly streets of San Francisco Read Mo...
View articleTomorrow Reuters plans to open a news bureau in the virtual world of Second Life Read More...
View articleWPP named Alex Norman to lead its joint venture with social media outsourcer LiveWorld, announced back in July Read More...
View articleJust how is it that any combination of the state of Utah and Internet regulation leads to such moronic ineptitude? For years, the state has passed one...
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