Preempting Pre-Roll
Marketing

Preempting Pre-Roll

20y Rebecca Lieb

Preempting Pre-Roll

Did Google just bet $1.65B against pre-roll video ads? Read More

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Google Buys Reach With YouTube
Paid Search

Google Buys Reach With YouTube

20y Kevin Lee

Google Buys Reach With YouTube

Google snaps up the video-sharing site to own millions of ad-viewing eyeballs. Read More...

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Death of the Web Page
Analytics

Death of the Web Page

20y Bryan Eisenberg

Death of the Web Page

Why waste time with traffic acquisition when it's all about customer acquisition? Read More...

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Remarkable and Branded User-Generated Video
Media

Remarkable and Branded User-Generated Video

20y Dorian Sweet

Remarkable and Branded User-Generated Video

Is it possible to merge user-generated and brand-generated content? Read More...

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Trust in Downloads
Media

Trust in Downloads

20y Enid Burns

Trust in Downloads

After years of conditioning consumers to be leery of downloading software, security companies like Symantec are now telling users to do just that Read...

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VOY TV Debuts as Latino Video Channel
Media

VOY TV Debuts as Latino Video Channel

20y Matthew G. Nelson

VOY TV Debuts as Latino Video Channel

A video portal aims to build an English-speaking Hispanic audience by sticking to Latino themes. Read More...

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Social Media and E-Commerce Converging: Report
Media

Social Media and E-Commerce Converging: Report

20y Matthew G. Nelson

Social Media and E-Commerce Converging: Report

Visitors to social networks have more discretionary income and a greater penchant for online shopping than people who don't use the sites. Read More...

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Mobile Ad Trend Grows
Media

Mobile Ad Trend Grows

20y Kate Kaye

Mobile Ad Trend Grows

Mobile ad products from Citysearch, WhitePages.com, and Third Screen Media indicate a move away from subscription toward ad-supported mobile content m...

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Music to Advertisers' Ears: Webcasts, Part 2
Media

Music to Advertisers' Ears: Webcasts, Part 2

20y Tessa Wegert

Music to Advertisers' Ears: Webcasts, Part 2

Corporate Webcast sponsorships can actually be more engaging than the Webcast itself. Read More...

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Pssst. People are Talking... About Your Business!
Local

Pssst. People are Talking... About Your Business!

20y Patricia Hursh

Pssst. People are Talking... About Your Business!

Where there's a challenge, there's also opportunity. Read More...

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InfoSpace to Layoff 250, Restructure
Media

InfoSpace to Layoff 250, Restructure

20y Kevin Newcomb

InfoSpace to Layoff 250, Restructure

Losses in its mobile content business spur major changes. Read More...

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Execs & Accounts for October 11, 2006
Media

Execs & Accounts for October 11, 2006

20y Kevin Newcomb

Execs & Accounts for October 11, 2006

CNET's CEO resigns amid options probe; Schematic wins ITV redesign business; Rivera to lead AOL Latino Read More...

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DART Motif Offers ShopLocal's 'Store Circular' Ad Unit
Media

DART Motif Offers ShopLocal's 'Store Circular' Ad Unit

20y Enid Burns

DART Motif Offers ShopLocal's 'Store Circular' Ad ...

] The geo-targeted ad unit delivers regional sales and offers; clients include CVS and Walgreens. Read More...

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Is Yahoo in Pain?
Media

Is Yahoo in Pain?

20y Zachary Rodgers

Is Yahoo in Pain?

Saul Hansell at The Times issued a rather determined smackdown against Yahoo this morning, using Google's YouTube acquisition as a fulcrum on which to...

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Ad Gross Out: Call That Cat "Sparky"
Media

Ad Gross Out: Call That Cat "Sparky"

20y Kate Kaye

Ad Gross Out: Call That Cat "Sparky"

After checking into AdStar's new paper partners (see post below), I couldn't resist but to visit The Current Argus site , since the name's so intrigui...

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AdStar Scores Tex Mex Paper Sites
Media

AdStar Scores Tex Mex Paper Sites

20y Kate Kaye

AdStar Scores Tex Mex Paper Sites

A handful of Southwestern newpaper sites will be using AdStar, the classified ad sales platform Read More...

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New CGM Platform Offers Advertisers Control
Media

New CGM Platform Offers Advertisers Control

20y Matthew G. Nelson

New CGM Platform Offers Advertisers Control

UGENmedia hopes to quell marketers' queasiness over user-generated content. Read More...

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Communal Merchant Directory Site Banks on Hometown Feel
Media

Communal Merchant Directory Site Banks on Hometown Feel

20y Kate Kaye

Communal Merchant Directory Site Banks on Hometown...

Smalltown aims to compete with the likes of Backfence, Yelp and MerchantCircle by becoming one with the locals. Read More...

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DirectoryM Revamps with Lead Gen in Mind
Media

DirectoryM Revamps with Lead Gen in Mind

20y Kevin Newcomb

DirectoryM Revamps with Lead Gen in Mind

Small business directory product sports improved SEO and focus on lead generation. Read More...

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Why Your E-mail Still Lands In the Junk Folder
Email

Why Your E-mail Still Lands In the Junk Folder

20y Stefan Pollard

Why Your E-mail Still Lands In the Junk Folder

Three long-term strategies to help keep your e-mail out of the junk folder. Read More...

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Can Big Brands Own "It"?
Search

Can Big Brands Own "It"?

20y P.J. Fusco

Can Big Brands Own "It"?

Can major brands own their category in unbranded search results? Read More...

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Search and Behavioral Targeting: The Coming Storm
Data insights

Search and Behavioral Targeting: The Coming Storm

20y Anna Papadopoulos

Search and Behavioral Targeting: The Coming Storm

There's a lot more to search and behavioral targeting than you might think. Read More...

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Just Let Go
Marketing

Just Let Go

20y Dave Evans

Just Let Go

Letting customers do your marketing for you. Read More

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Questions for Seth Goldstein
Media

Questions for Seth Goldstein

20y Zachary Rodgers

Questions for Seth Goldstein

Root tightens its focus on providing a transparent lead exchange, but Goldstein says the more utopian vision of empowering users to own their data is ...

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Election '06: MySpace/YouTube Effect on NJ Races
Media

Election '06: MySpace/YouTube Effect on NJ Races

20y Kate Kaye

Election '06: MySpace/YouTube Effect on NJ Races

A quick video clip featuring Republican NJ Senate candidate Tom Kean ducking away from an Iraq soldier's mom has been viewed over 43,000 times on YouT...

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vMix Powers San Diego Site's CGM Video
Media

vMix Powers San Diego Site's CGM Video

20y Kate Kaye

vMix Powers San Diego Site's CGM Video

CGM video tech firm vMix is powering a new user-generated video section on Tribune's San Diego CW 5 site Read More...

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Please Register for ClickZ's E-mail Conference!
Media

Please Register for ClickZ's E-mail Conference!

20y Rebecca Lieb

Please Register for ClickZ's E-mail Conference!

Four years ago, ClickZ launched a series of truly groundbreaking e-mail conferences Read More...

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