Cause-Related E-mail Address
Media

Cause-Related E-mail Address

20y Rebecca Lieb

Cause-Related E-mail Address

Portal BreastCancerAwareness.com is offering their domain name as an e-mail address and a fundraising channel. For $20 per year, users can get a perso...

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Helium Elevates Best Rated Content, Shares Ad Dollars
Media

Helium Elevates Best Rated Content, Shares Ad Dollars

20y Kevin Newcomb

Helium Elevates Best Rated Content, Shares Ad Doll...

The reference site addresses content quality through a peer review process. Read More...

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ExpoTV Launches Video Product Reviews
Media

ExpoTV Launches Video Product Reviews

20y Kevin Newcomb

ExpoTV Launches Video Product Reviews

Users create and rate the content, and top producers will share in ad revenues. Read More...

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Top 50 Advertisers by Media Value in August, 2006
Media

Top 50 Advertisers by Media Value in August, 2006

20y rumo

Top 50 Advertisers by Media Value in August, 2006

Top 50 Advertisers by Media Value in August, 2006 Read More...

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The End of Lazy Marketing
Marketing

The End of Lazy Marketing

20y Mark Kingdon

The End of Lazy Marketing

Meeting, and measuring, the era of engagement. Read More

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Field Report: Analytics & Advertisers
Media

Field Report: Analytics & Advertisers

20y Hollis Thomases

Field Report: Analytics & Advertisers

Everyone would benefit if ad reports and Web analytics reports were better paired and analyzed. Read More...

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Google to Buy YouTube for $1.65B
Media

Google to Buy YouTube for $1.65B

20y Zachary Rodgers

Google to Buy YouTube for $1.65B

Search meets video sharing in one of the biggest, most buzzed about digital media acquisitions in recent memory. Read More...

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YouTube, Google Secure Video Distribution Deals with Major Studios
Media

YouTube, Google Secure Video Distribution Deals with Major Studios

20y Kate Kaye

YouTube, Google Secure Video Distribution Deals wi...

Two companies rumored to be in acquisition talks sign a slew of distribution deals for produced video content. Read More...

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AOL's "Gold Rush" Struggling to Build Traffic, Buzz?
Media

AOL's "Gold Rush" Struggling to Build Traffic, Buzz?

20y Zachary Rodgers

AOL's "Gold Rush" Struggling to Build Traffic, Buz...

Post updated (see below) While it's hard to put my finger on the reason, I’m not surprised to learn AOL online reality show "Gold Rush" may be having ...

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Dyson: Advertisers to Blame for Spyware Problem
Media

Dyson: Advertisers to Blame for Spyware Problem

20y Kate Kaye

Dyson: Advertisers to Blame for Spyware Problem

When researching my piece on Ben Edelman's recent paper taking TRUSTe to task, I requested an interview with Esther Dyson, who was involved with TRUST...

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Microsoft Adds Pay-Per-Call Ads to Mobile Search
Media

Microsoft Adds Pay-Per-Call Ads to Mobile Search

20y Kevin Newcomb

Microsoft Adds Pay-Per-Call Ads to Mobile Search

A deal with Ingenio will bring sponsored links to Windows Live Search for mobile. Read More...

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Gubernatorial Candidates Get in Web State of Mind
Marketing

Gubernatorial Candidates Get in Web State of Mind

20y Kate Kaye

Gubernatorial Candidates Get in Web State of Mind

Candidates for Governor in Colorado, Michigan, Texas and elsewhere are running Web ad campaigns to push their messages. Read More...

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Execs & Accounts for October 9, 2006
Media

Execs & Accounts for October 9, 2006

20y rumo

Execs & Accounts for October 9, 2006

RPA launches online campaign for Honda's 2007 Element; Audi hands digital marketing duties to Factory Design Labs. Read More...

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Benchmarks: Tips for Using Them Effectively
Email

Benchmarks: Tips for Using Them Effectively

20y Jeanne Jennings

Benchmarks: Tips for Using Them Effectively

How to use benchmarks in e-mail marketing -- and how not to use them. Read More...

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Shopping Search Has a New User-Friendly Interface, Part 1
Search

Shopping Search Has a New User-Friendly Interface, Part 1

20y Shari Thurow

Shopping Search Has a New User-Friendly Interface,...

Become.com's CEO discusses the shopping search engine's new interface. Part one of a three-part series. Read More...

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The New Vertical Search
Marketing

The New Vertical Search

20y Gary Stein

The New Vertical Search

Instead of searching the "now," search the yet-to-be. Farecast uses data to generate both understanding and deeper value. Read More...

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In-Banner Video Advertising
Marketing

In-Banner Video Advertising

20y Jeremy Lockhorn

In-Banner Video Advertising

Interesting innovations and experiments in in-banner video advertising. Read More...

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IYP Searches Grow In Local Category
Media

IYP Searches Grow In Local Category

20y Enid Burns

IYP Searches Grow In Local Category

Internet Yellow Pages searches saw 46 percent growth since last year, as local search across the Web grew by 43 percent. Read More...

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Forrester to Marketers: Let Age Define Your Buy
Media

Forrester to Marketers: Let Age Define Your Buy

20y Kevin Newcomb

Forrester to Marketers: Let Age Define Your Buy

A Forrester Research study finds that generations of users show significant differences in media consumption and response to various forms of marketin...

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BK Cooks Up Branded Xbox Titles
Media

BK Cooks Up Branded Xbox Titles

20y Enid Burns

BK Cooks Up Branded Xbox Titles

Burger King plans to offer three Xbox games to restaurant customers, and eventually to put five million units in the hands of gamers of all ages. Read...

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Election '06: Web Ads Support Smokers Rights in Arizona
Media

Election '06: Web Ads Support Smokers Rights in Arizona

20y Kate Kaye

Election '06: Web Ads Support Smokers Rights in Ar...

And you thought all negative campaign ads were just for candidates Read More...

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Web 2.0: Problems of Measurement
Media

Web 2.0: Problems of Measurement

20y Zachary Rodgers

Web 2.0: Problems of Measurement

During a shared keynote at WebSideStory’s ActiveInsights event this week, Organic CEO Mark Kingdon and Director of Experience Design John Manoogian di...

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As Gaming Gets Social, More Play Online
Media

As Gaming Gets Social, More Play Online

20y Kevin Newcomb

As Gaming Gets Social, More Play Online

A new study from Nielsen Entertainment finds more than half of active gamers play online, and that most of them are women. Read More...

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Execs & Accounts for October 6, 2006
Media

Execs & Accounts for October 6, 2006

20y rumo

Execs & Accounts for October 6, 2006

Reuters adds digital vets to sales and research teams; Real Branding hires two. Read More...

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Web Gambling Law Could Slash Ad Revenues, and Open Doors
Media

Web Gambling Law Could Slash Ad Revenues, and Open Doors

20y Kate Kaye

Web Gambling Law Could Slash Ad Revenues, and Open...

In the aftermath of legislation outlawing U.S. online gambling transactions, ads are expected to dwindle, affiliate sites are scrambling, and newcomer...

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Pew Zeroes in on 'Web 2.0,' Sort Of
Media

Pew Zeroes in on 'Web 2.0,' Sort Of

20y Enid Burns

Pew Zeroes in on 'Web 2.0,' Sort Of

Internet companies are pushing the Web in new directions, but the industry and analysts still find it difficult to put a hard definition to Web 2.0. R...

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Google Takes Manhattan
Marketing

Google Takes Manhattan

20y Rebecca Lieb

Google Takes Manhattan

Think the New York City expansion is just about advertising? It's much bigger than that. Read More...

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