Boomers are spending loads of time online these days, what with an increase in broadband connections and new sites and even social networks explicitly...
View articleAs it continues to gather data for a click fraud study to be conducted by Fair Isaac, the Search Engine Marketing Professional Organization (SEMPO) is...
View articleWeb analytics provider Coremetrics became the fifth company to settle a patent infringement suit filed in May by online research firm NetRatings. Core...
View articleForrester's Charlene Li is working to develop a framework for measuring the ROI of corporate blogging, and she needs your help Read More...
View articleAs big players vie for dominance in the online classifieds space, vFlyer aims to make the process easier for sellers. Read More...
View articleTraditional media rank higher than the Internet and blogs as sources of urgent breaking news, while people go to emerging media for entertainment news...
View articleThe search giant takes the C train down to Chelsea. Read More...
View articleAd network Tribal Fusion creates its version of a roadblock ad unit to offer its clients greater reach. Read More...
View articleBrands must figure out how to dance in the zone of tension between marketer and consumer interest. Read More...
View articleDriving viewers from TV to the Web, and back again. Read More
View articleGoogle moved into stylish, cavernous, and very Google-y new digs in New York this morning Read More...
View articleHave you got tips, tricks, or secret tactics to share about search engine optimization, pay-per-click advertising or social media optimization? Submit...
View articleNew tools improve management of larger campaigns, and premium inventory has been added across several IAC sites. Read More...
View articleNetShelter names Zuech director of sales; PopWorx to launch Russian vodka SV Supreme; iREIT names Marchex's Snyder to COO Read More...
View articleA new report, one year in the making, recommends paper publishers shift both content and ad models to compete. Read More...
View articleFacebook is adding a new targeted display ad unit to member home pages, joining existing display and text ads shown on other areas of the site. Read M...
View articleClick fraud is everywhere in the news these days. How does click fraud affect lead generation now, and what will happen a year from now? Read More...
View articleMore and more B-to-B tech sites are facilitating user-generated content and offering social networking tools to help advertisers reach niche IT pros, ...
View articleI just heard a report on NPR's All Things Considered during which Robert Siegel spoke with residents of the booming Virginia county of Loudoun, where,...
View articleThe following post was written by Ryan Naraine: A flurry of RSS marketing announcements crossed the wires this week, including the launch of a new ad-...
View articleAd Council launched its philanthropy-focused "Generous Nation" campaign this week, and the effort includes an Internet media buy and Web site at DontA...
View articleWhispers of trouble at ESPN's fledgling MVNO have in recent day s grown to a roar, and now it's official: The company will shut down the service by th...
View articleAdvertisers using Microsoft's adCenter are happy with the results they're seeing, but are getting impatient for more traffic. Read More...
View articleOddcast develops avatar campaigns for several international clients; YouTube hires first CMO; Pfizer taps Frog Creation for new kids-focused science s...
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