Everyone's online now. That's no excuse for dumbing down the Web. Read More...
View articleSearch traffic gets a little more social. What does that mean when you're paying for it? Read More...
View articlePiles of money don't necessarily buy business (or marketing) effectiveness. Last of a series. Read More...
View articleAmid rumors, Epsilon confirms Interactive President and CEO Al DiGuido is no longer with the company; three other unnamed staffers have also departed....
View articleSpammers go back to their old tricks and send spam messages embedded in Word and HTML documents. Read More...
View articleAny political candidate with a clue is using YouTube as a second online home to distribute video ads, event footage and the like Read More...
View articleTraditional media, and traditional marketers, have an advantage if they can migrate their skills in storytelling to the online world, they say. Read M...
View articleThe tech firm convenes an organization comprised of advertisers and agencies who aim to define and reduce click fraud. Read More...
View articleMicrosoft VP Joanne Bradford challenged marketers to "give more than you take." Read More...
View articleUPDATE: Pronto.com is stealing a page from Google’s playbook with a minimalist, ad-free homepage serving up a mix of results from paid sponsors and ot...
View articleWebcast advertising is no cookie-cutter deal. Read More
View articleAn estimated 14 million SMBs are looking for effective online local marketing. Do Google and Intuit have a solution? Read More...
View articleMicrosoft and Google have polar opposite approaches to ad sales, according to Joanne Bradford, corporate VP of sales and marketing for Microsoft's Dig...
View articleThe Journal had an interesting, top level Q&A with Yahoo's Wenda Harris Millard today Read More...
View articleA moment-ago straw poll among ClickZ reporters confirmed that several of us are seeing a rise in a new PR tactic: publicists sending us e-mail about t...
View articleWith all the supposed demand for video ad inventory, you'd think I wouldn't be subjected to the same pre-roll ad over and over Read More...
View articleUPDATE : Microsoft partners with the producers of Live 8 to stream more live music on MSN Video. Read More...
View articleOrganic builds new Mitsubishi site; VBMA relaunches with new chair; MindComet promotes Lewis to CEO. Read More...
View articleCampaigns for Universal’s Black Dahlia, CVS and Bud Light are part of the newspaper publisher’s broader efforts to garner national ad dollars. Read Mo...
View articleROI is a mindset, not a measurement. Read More
View articleThe most common causes of search engine invisibility. Read More
View articleHow interactive marketing is -- and isn't -- supposed to work. Read More...
View articleDespite their digital media focus, speakers at two Advertising Week events stressed the importance of television in the ad mix. Read More...
View articleAccording to eMarketer, online ad spending will grow 26.8 percent this year to $15.9 billion, putting it on pace to overtake radio by 2008. Read More...
View articleExecutives claim a new listening service will help marketers treat social media as a channel like any other. Read More...
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