Mass-market audiences are a thing of the past, and no brand can afford to be friends with everyone. Read More...
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View articleAdvertisers looking for an opportunity to sponsor a podcast, but who also want the backing of a big brand can look no farther than Forbes.com Read Mor...
View articleRishad Tobaccowala, CEO of Denuo, said this morning there's no such thing as long-term media planning anymore Read More...
View articleToday Revenue Science announced it will enable behavioral ad targeting across all of Gannett’s paper and local TV station sites, including USAToday.co...
View articleMickey D's has teamed with Akoo to launch the francise's first m-Venue platform in a mall outside Chicago Read More...
View articleMaybe it's just an early Monday morning thing, but sitting at the IAB's MIXX event, I can't help but think that the logo and overall visual identity :...
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View articleNew ad strategy aims to bring together multiple ad products in a unified offering. Read More...
View articleAmanda Congdon and Ze Frank score separate sponsorship deals with Ford Motor Company and GoDaddy.com, respectively. Read More...
View articleA study of e-commerce sites during the first eight months of 2006 shows paid search has only a slight edge over organic when it comes to conversions. ...
View articleSelling by impression has a much higher yield online, but the networks have yet to figure that out. Read More...
View articleWhy the Web site user experience matters as much to search engines as it does to actual users. Read More...
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View articleThe ad inventory shortage has more to do with inefficiency than with any actual shortage. Read More...
View articleHill Holiday Wins AOL; Revenue Science Scores Gannett Read More...
View articlePredictions on the future show where the Internet may evolve to in 2020... if humans are still alive. Read More...
View article"When committing to rich media, commit fully," instructed a collective of like-minded promoters of online political ads, trade association E-Voter Ins...
View article...when you can't even walk by a sushi bar without thinking about search. Read More...
View articleGoogle funds a study that discovers in the film going populace a great reliance on the Web. Read More...
View articleMicrosoft's Picard promoted; ATTIK hires seven. Read More...
View articleProduct groups to become "nimbler," while new focus is placed on mobile, international and customer relations. Read More...
View articleA new network bills itself as the largest aggregation of in-market car buyers. Are Detroit's pockets deep enough to support it? Read More...
View articleAmerican Airlines, SkyAuction.com and Coldwell Banker are the first advertisers on the luxury travel guide site. Read More...
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