Continuous development (CD), also known as continuous improvement, is an iterative-based process typically used in the software development space. Th...
View articleFrom Lowe's to Chanel to Dollar Shave Club, here are nine retail brands we commend for their Instagram feeds. Read More...
View articleThere is an increasing number of people heading to social media to contact an airline brand, either to ask a question, make a complaint, or simply to ...
View articleDespite its die-hard loyal user base, Twitter has been doing nothing but rubbing its fans up the wrong way for the last 12 months. Whether its been th...
View articleThe checkout user experience matters a lot. While retailers seem to have ironed out many of the major conversion killers over the years, there’s...
View articleWith the Fintech Innovation Awards coming up soon, I’ve been taking a look at some of the best uses of marketing in this sector. Adulting 101: ...
View articleNo company these days can ignore the impact that social media has on customer service or client service. Many companies have literally done away with...
View articleAnalysts are predicting strong growth in enterprise mobile apps as businesses focus on “mobilizing” their workforces to improve productivity, business...
View articleThis year saw the 30th anniversary of the influential South by Southwest (SXSW) digital festival in Austin, Texas, and in those three decades the worl...
View articleEvery fitness brand has a different marketing approach, depending on its status, its goals and its audience, and there’s an interesting comparison to ...
View articleHong Kong's Rugby Sevens kicks off next week and the highly sought after tickets are generating a buzz on social media for the event's sponsors. Read ...
View articleHaving a data-driven vision, holistic customer experience and organizational design are a few tactics for marketers to make sure their technology is ...
View articleCustomers want to be understood, businesses want to understand them and yet satisfaction surveys have become anything but satisfying. That’s because ...
View articleWe’ve spoken a lot about the problem of Peak Content recently. With so many more businesses now adopting publishing models to reach their audience and...
View articleGoogle has recently debuted a new feature giving individuals and organisations a new platform for communicating with the wider public. Dubbed ‘Google ...
View articleClickZ‘s inaugural social contest is now over, and six of our readers get to attend ClickZ Live New York for free. We decided to take a page fro...
View articleThis week featured a lot of video offerings, in addition to Microsoft reintroducing Tay after her disastrous debut and Google giving AdWords its first...
View articleI came across a tweet the other day from a follower giving a +K to another user, which serves as a reward for someone’s expertise, and it reminded me ...
View articleBlending amusing storytelling with information previously only found in product demos, 'edutaining' content is beneficial to the consumer and brand si...
View articleWill Instagram’s new algorithm mean the death of organic reach for your brand? Not necessarily. Here’s how you use the update to your advantage. Read ...
View articleThis week sees the launch of our Marketer’s Guide to Artificial Intelligence report, which takes a look at how AI can be used for marketing, now...
View articleInstagram can be a very effective social network and the fitness industry in particular seems to have found the sweet spot here in terms of social str...
View articleChina is a key market for KLM Royal Dutch Airlines and it is engaging specialized CRM tools on its WeChat account to engage them for customer service....
View articleLet’s get to the crux of the matter. It never fails to make me smile when people misuse the term ‘semantic search’, so really… what is sem...
View articleFor beginners, buying ads can be a confusing labyrinth of jargon and acronyms. To help you make sense of them, we've compiled this (we hope) helpful g...
View articleAh, emojis, the pictorial representation of stuff in your subject lines. They’re cool, right? When they work, that is. Note: This blog post is writt...
View articleIn B2B social media there are a few accepted ‘truths’. B2B can’t work on Facebook or Pinterest. Instagram is a waste of time. Linked...
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