NASCAR.com Supercharges Site with 'Photocasts'
Media

NASCAR.com Supercharges Site with 'Photocasts'

20y Kevin Newcomb

NASCAR.com Supercharges Site with 'Photocasts'

Using FilmLoop's desktop photo application, Turner Sports aims to boost engagement among race fans. Read More...

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Top 50 Advertisers by Media Value in July, 2006
Media

Top 50 Advertisers by Media Value in July, 2006

20y rumo

Top 50 Advertisers by Media Value in July, 2006

Top 50 Advertisers by Media Value in July, 2006 Read More...

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Paying for Shelf Space in the Search Supermarket
Paid Search

Paying for Shelf Space in the Search Supermarket

20y Kevin Lee

Paying for Shelf Space in the Search Supermarket

Why search engines aren't as far removed from grocery stores as you might think. Read More...

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Click-to-Pay, -to-Call, -to-Chat, or... Something
Marketing

Click-to-Pay, -to-Call, -to-Chat, or... Something

20y Rebecca Lieb

Click-to-Pay, -to-Call, -to-Chat, or... Something

The powerful triumvirate of Google, eBay, and Skype has accelerated adoption of click-to-call advertising. The road may be a rocky one. Read More...

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The Death of the Web Site, Part 1
Media

The Death of the Web Site, Part 1

20y Dorian Sweet

The Death of the Web Site, Part 1

Does the hyper-speed growth of user-generated advocacy mean Web sites are becoming outmoded? Part 1 of a two-part series. Read More...

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The Risk of Conversion Rate Optimization
Analytics

The Risk of Conversion Rate Optimization

20y Bryan Eisenberg

The Risk of Conversion Rate Optimization

Are you optimizing your optimization? Read More

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NYC Marketers: Let's Meet for a Drink on Tuesday
Media

NYC Marketers: Let's Meet for a Drink on Tuesday

20y Rebecca Lieb

NYC Marketers: Let's Meet for a Drink on Tuesday

The last one went off so well, we're doing it again! Shake off those post-Labor Day blues before they even set in by meeting the fabulous Dana Todd (o...

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Hoops & Yoyo
Media

Hoops & Yoyo

20y Rebecca Lieb

Hoops & Yoyo

Ever heard of Hoops & Yoyo ? We hadn't, until ClickZ's crack Associate Editor Erin Brenner called them to our attention. Apparently, Hallmark has a mi...

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Biz Ethics Evaluator Committing AdSense ClickFraud?
Media

Biz Ethics Evaluator Committing AdSense ClickFraud?

20y Kate Kaye

Biz Ethics Evaluator Committing AdSense ClickFraud...

Her corporate psych firm serves the likes of Halliburton, its subsidiary Kellogg-Brown and Root, Merrill Lynch and Company, Bear Stearns and Company, ...

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Google Distribution Deals Don't Matter Much to Marketers
Media

Google Distribution Deals Don't Matter Much to Marketers

20y Kevin Newcomb

Google Distribution Deals Don't Matter Much to Mar...

A string of recent distribution deals for search and contextual ads do not impress marketers, who are mostly concerned with ROI over volume. Read More...

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Real Estate Ad Shift Continues, But Web Adoption Is Mixed
Media

Real Estate Ad Shift Continues, But Web Adoption Is Mixed

20y Kate Kaye

Real Estate Ad Shift Continues, But Web Adoption I...

Realtors indicate they'll spend more online and less on print papers, but they're not exactly sold on online paper sites, search or other Web options....

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Four Steps Every Business Can Take to Improve Local Search Results
Local

Four Steps Every Business Can Take to Improve Local Search Results

20y Patricia Hursh

Four Steps Every Business Can Take to Improve Loca...

Lay the local search foundation before you build the house! Read More...

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Have Media, Will Travel
Media

Have Media, Will Travel

20y Tessa Wegert

Have Media, Will Travel

Zoom and Go is an unconventional, compelling travel site for advertisers and consumers alike. Read More...

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The Deadly Duo: Spam and Viruses, July 2006
Data insights

The Deadly Duo: Spam and Viruses, July 2006

20y Enid Burns

The Deadly Duo: Spam and Viruses, July 2006

Slapdash virus updates, crackdown on stock-touting spam, and other virus and spam activities in the month of July. Read More...

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Tivo Seals Deal with Omnicom
Media

Tivo Seals Deal with Omnicom

20y Kate Kaye

Tivo Seals Deal with Omnicom

The agreement offers the ad services firm Tivo viewer data and preferential ad rates. Read More...

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MobileESPN Runs TV Ads with Full-length College Football
Media

MobileESPN Runs TV Ads with Full-length College Football

20y Kate Kaye

MobileESPN Runs TV Ads with Full-length College Fo...

Mobile video content providers are testing all sorts of offerings to determine what wireless users will and won't watch on their phones Read More...

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Stolen cell phone, or viral campaign?
Media

Stolen cell phone, or viral campaign?

20y Kate Kaye

Stolen cell phone, or viral campaign?

I came across a post on Digg this morning by a person claiming their cell phone was stolen, but thanks to the subscription to photo-upload service Sho...

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Double Fusion Picks Up a Double from Enlight
Media

Double Fusion Picks Up a Double from Enlight

20y Enid Burns

Double Fusion Picks Up a Double from Enlight

Enlight tapped the in-game ad firm to represent inventory on two titles, including "Bad Day L.A." from American McGee. Read More...

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Execs & Accounts for August 30, 2006
Media

Execs & Accounts for August 30, 2006

20y Zachary Rodgers

Execs & Accounts for August 30, 2006

Danny Sullivan moves on; Google's Schmidt to sit on Apple's board; Bluestreak opens NYC office. Read More...

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Yahoo Revamps Real Estate, Offers New Ad Unit to Prudential
Media

Yahoo Revamps Real Estate, Offers New Ad Unit to Prudential

20y Kate Kaye

Yahoo Revamps Real Estate, Offers New Ad Unit to P...

Yahoo has unveiled a refined real estate section incorporating mapping, and integrated with its overall search functionality. Read More...

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Consumers Trust Corporate Sites More Than Some Think
Media

Consumers Trust Corporate Sites More Than Some Think

20y Kate Kaye

Consumers Trust Corporate Sites More Than Some Thi...

Two JupiterResearch reports, one focusing on viral marketing and the other on the auto market, indicate consumers conducting product research trust an...

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SpiralFrog to Offer Ad-Supported Music Downloads
Media

SpiralFrog to Offer Ad-Supported Music Downloads

20y Kevin Newcomb

SpiralFrog to Offer Ad-Supported Music Downloads

A deal with Universal Music Group is the first of several expected from the start-up, which plans to launch later this year. Read More...

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Reclaim Bad Addresses -- Carefully
Email

Reclaim Bad Addresses -- Carefully

20y Stefan Pollard

Reclaim Bad Addresses -- Carefully

Recovering bad addresses is like defusing a bomb. Proceed carefully and identify the right addresses to reclaim, or risk blowing up your whole e-mail ...

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Integrating Interactive Campaigns
Marketing

Integrating Interactive Campaigns

20y Dave Evans

Integrating Interactive Campaigns

Integrate to get the most from marketing spend, including from interactive. Read More...

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Targeting the Social Behavior
Data insights

Targeting the Social Behavior

20y Andy Chen

Targeting the Social Behavior

Tap into social networks to reach consumers online. Read More...

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All About Site Searchiness
Search

All About Site Searchiness

20y P.J. Fusco

All About Site Searchiness

Think like a surfer, act like a spider. Read More

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Tight Race Republicans Target Voters Online
Media

Tight Race Republicans Target Voters Online

20y Kate Kaye

Tight Race Republicans Target Voters Online

Pennsylvania Senator Rick Santorum, Michigan gubernatorial hopeful Dick DeVos, and right-wing groups are using sites like Townhall.com to communicate ...

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