Dylan Goes Electronic
Media

Dylan Goes Electronic

20y Rebecca Lieb

Dylan Goes Electronic

Forty years after Newport and the guy's still coming up with surprises. Yesterday, it was the announcement that AOL Radio will simulcast Bob Dylan's X...

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Bazaarvoice Syndicates Merchant Reviews to Shopping Portals
Media

Bazaarvoice Syndicates Merchant Reviews to Shopping Portals

20y Zachary Rodgers

Bazaarvoice Syndicates Merchant Reviews to Shoppin...

The first portals taking part in the SyndicateVoice program are MSN, Pricerunner.com, and Smarter.com. Read More...

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Kaboodle Improves Sharing Tools
Media

Kaboodle Improves Sharing Tools

20y Kevin Newcomb

Kaboodle Improves Sharing Tools

New presentation and group sharing features top the list of changes that could help users and marketers utilize the Read More...

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ValueClick Folds Rich Media Into Mediaplex
Media

ValueClick Folds Rich Media Into Mediaplex

20y Enid Burns

ValueClick Folds Rich Media Into Mediaplex

Though it has long offered rich media, Mediaplex for the first time puts it on par with e-mail, display and paid search functions. Read More...

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Tune In to YouTube
Marketing

Tune In to YouTube

20y Mark Kingdon

Tune In to YouTube

Two of this year's biggest trends are online video and social networking. YouTube is poised to make the most of both. Read More...

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Are Advertisers Brave Enough for Social Media?
Media

Are Advertisers Brave Enough for Social Media?

20y Hollis Thomases

Are Advertisers Brave Enough for Social Media?

Social media must be treated as an entirely different type of online ad buy. Read More...

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ICANN Planning for Variable Pricing?
Media

ICANN Planning for Variable Pricing?

20y Kate Kaye

ICANN Planning for Variable Pricing?

Public comments on new rules for domain name registrars closes today , and several marketers and domain owners are up in arms over the possibility of ...

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AOL Crosses Line Into Badware Territory
Media

AOL Crosses Line Into Badware Territory

20y Enid Burns

AOL Crosses Line Into Badware Territory

The implications aren't fully adware in the immediate look, Stopbadware.org published a report on the new AOL warning of "Badware Behavior" and bad or...

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Google, eBay In Text and Pay-Per-Call Partnership
Media

Google, eBay In Text and Pay-Per-Call Partnership

20y Kevin Newcomb

Google, eBay In Text and Pay-Per-Call Partnership

UPDATE: Google wins eBay's non-U.S. text ad business, along with global click-to-call and pay-per-call integration on both Google and eBay properties....

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Execs & Accounts for August 28, 2006
Media

Execs & Accounts for August 28, 2006

20y rumo

Execs & Accounts for August 28, 2006

NeoEdge Networks hired Gary Kinnsch as director of sales; Columbus Dispatch taps AdStar to power Web classifieds. Read More...

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At ABC Radio, Better Ad Targeting for the Streaming Crowd
Media

At ABC Radio, Better Ad Targeting for the Streaming Crowd

20y Zachary Rodgers

At ABC Radio, Better Ad Targeting for the Streamin...

A deal with VitalStream will let marketers target their streamed radio spots by age, gender or region. Read More...

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Advertisers Care About More than Forbes.com's Traffic Numbers
Media

Advertisers Care About More than Forbes.com's Traffic Numbers

20y Kate Kaye

Advertisers Care About More than Forbes.com's Traf...

Not dismissing the importance of site traffic to publishers and advertisers, Forbes.com's traffic numbers -- and those of other brand name publishers ...

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Time Inc. Gives Office Pirates the Hook
Media

Time Inc. Gives Office Pirates the Hook

20y Enid Burns

Time Inc. Gives Office Pirates the Hook

As media companies flood the Web with new broadband plays, Time Inc. scuttles its Web-based office humor site after just a six month run. Read More...

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Search Engine Bans and Penalties, or Just Your Imagination?
Search

Search Engine Bans and Penalties, or Just Your Imagination?

20y Shari Thurow

Search Engine Bans and Penalties, or Just Your Ima...

Instead of keywords, keywords, keywords, think access, access, access. Read More...

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Seven Tips for Effective Landing Pages
Email

Seven Tips for Effective Landing Pages

20y Jeanne Jennings

Seven Tips for Effective Landing Pages

If the landing page doesn't carry the reader through to the end goal, the exercise is pointless. Try these seven tips for better landing pages. Read M...

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Is Web 2.0 Advertiser-Friendly?
Marketing

Is Web 2.0 Advertiser-Friendly?

20y Gary Stein

Is Web 2.0 Advertiser-Friendly?

Does an opened revenue stream also open an audience exodus? Read More...

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The Importance of the :05 Video Ad
Marketing

The Importance of the :05 Video Ad

20y Eric Picard

The Importance of the :05 Video Ad

Why the up-and-coming format is such an important development. Read More...

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NBC Extends Emmy Experience Online
Media

NBC Extends Emmy Experience Online

20y Kevin Newcomb

NBC Extends Emmy Experience Online

NBC is hoping to shore up ratings on the awards show, which is seen by many critics as a network TV dinosaur that needs to be retooled to be relevant ...

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The Times' Rebirth as a Social Media Company
Media

The Times' Rebirth as a Social Media Company

20y Zachary Rodgers

The Times' Rebirth as a Social Media Company

Business 2.0 chronicles The New York Times' digital makeover, highlighting the paper's dawning awareness of "the importance of the social Web - that t...

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Giving New Meaning to the Term 'Attention Whore'
Media

Giving New Meaning to the Term 'Attention Whore'

20y Zachary Rodgers

Giving New Meaning to the Term 'Attention Whore'

We've all heard about rising levels of promiscuity in the popular audio-visual diet, but this is ridiculous: "A recent Logitech study revealed that pe...

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Freenigma vs. Contextual E-mail Advertising
Media

Freenigma vs. Contextual E-mail Advertising

20y Rebecca Lieb

Freenigma vs. Contextual E-mail Advertising

Freenigma is a free Firefox extension that scrambles your e-mail into gobbeltygook until you enter a password. In a world of warrentless wiretapping a...

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Volvo Puts Treasure Hunt Videos Online
Media

Volvo Puts Treasure Hunt Videos Online

20y Kevin Newcomb

Volvo Puts Treasure Hunt Videos Online

UPDATED : The conclusion to a reality-style competition for a new Volvo SUV will be available online this week. Read More...

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CBS Promotes Fall Lineup With Bluetooth
Media

CBS Promotes Fall Lineup With Bluetooth

20y Robert Calem

CBS Promotes Fall Lineup With Bluetooth

Interactive signs in Grand Central Terminal will beam video clips from the network's fall lineup to the handsets of harried commuters. Read More...

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E-Mail Marketers Embrace the 'Unsubscribe' Button
Marketing

E-Mail Marketers Embrace the 'Unsubscribe' Button

20y Rebecca Lieb

E-Mail Marketers Embrace the 'Unsubscribe' Button

Microsoft's new "unsubscribe" button could make marketers' lives easier, as well as polish their reputations as e-mail senders. Read More...

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The Data War: Google, Yahoo, and MSN
Paid Search

The Data War: Google, Yahoo, and MSN

20y Kevin Lee

The Data War: Google, Yahoo, and MSN

Recent announcements show competition for behavioral data is heating up. Read More...

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Possibly the Best Way to Make Money With CGM
Media

Possibly the Best Way to Make Money With CGM

20y Ian Schafer

Possibly the Best Way to Make Money With CGM

An introduction to the not-yet-implemented invitation-based video ad model. Read More...

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Building Loyalty in the Off Season
Analytics

Building Loyalty in the Off Season

20y Jack Aaronson

Building Loyalty in the Off Season

Instead of just focusing on retaining customers after Q4, find ways to jumpstart buying now. Read More...

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