Virtual Activists to Rise Up with Cause-Branded Gear
Media

Virtual Activists to Rise Up with Cause-Branded Gear

20y Kate Kaye

Virtual Activists to Rise Up with Cause-Branded Ge...

Avatar provider Meez is unveiling avatar duds promoting seven non-profit groups and the issues associated with them. Read More...

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The Pocket Guide to Chatterbacking
Marketing

The Pocket Guide to Chatterbacking

20y Pete Blackshaw

The Pocket Guide to Chatterbacking

Advertisers are piggybacking on consumers' content. What you need to know about "chatterbacking." Read More...

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Mobile Couponing on the Verge
Media

Mobile Couponing on the Verge

20y Pete Lerma

Mobile Couponing on the Verge

We really mean it this time. Read More

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Web Site Branding: Go Global or Stay Local?
Marketing

Web Site Branding: Go Global or Stay Local?

20y Martin Lindstrom

Web Site Branding: Go Global or Stay Local?

Should your Web site be global or adopt your nationality? Read More...

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EA Invents New Holiday for Madden Release
Media

EA Invents New Holiday for Madden Release

20y Enid Burns

EA Invents New Holiday for Madden Release

EA declares the release day for Madden NFL 07 'Maddenoliday,' to give fans the day off to play. Read More...

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Execs & Accounts for August 21, 2006
Media

Execs & Accounts for August 21, 2006

20y Zachary Rodgers

Execs & Accounts for August 21, 2006

Answers.com gets VP of ad sales; Tacoda hires a sales development manager; SpunLogic builds site for Cartoon Network to support recess. Read More...

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A Marketer's Take on E-mail Authentication
Media

A Marketer's Take on E-mail Authentication

20y Kevin Newcomb

A Marketer's Take on E-mail Authentication

While e-mail authentication presents challenges for all senders, there are considerations unique to marketers that need to be addressed to protect a c...

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Is Fighting TiVo a Good Idea?
Marketing

Is Fighting TiVo a Good Idea?

20y Sean Carton

Is Fighting TiVo a Good Idea?

Advertisers seeking high-value customers may be better off embracing the elusive DVR audience. Read More...

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Back to School: Co-Reg 101
Marketing

Back to School: Co-Reg 101

20y Dan Felter

Back to School: Co-Reg 101

Co-registration's many manifestations. Read More

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When an E-Mail Marketing Campaign Goes Bad
Email

When an E-Mail Marketing Campaign Goes Bad

20y Jeanne Jennings

When an E-Mail Marketing Campaign Goes Bad

Damage control for e-mail campaigns. Read More

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Sending Signals to Search Engines
Search

Sending Signals to Search Engines

20y Mike Grehan

Sending Signals to Search Engines

What do search engine reps mean by "signal," and how important is it to your linking campaign? Read More...

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Social Shopping with ThisNext Crowd
Media

Social Shopping with ThisNext Crowd

20y Enid Burns

Social Shopping with ThisNext Crowd

Socially-driven shopping site ThisNext will have its community create shopcasts based on product purchases and experiences. Read More...

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In-Game Ads: Working With Developers
Media

In-Game Ads: Working With Developers

20y Enid Burns

In-Game Ads: Working With Developers

Integrating with a game? It's about more than buying media. You'll need to work with developers, too. Read More...

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No Need to Seed: IVN to Spark Viral Videos with Paid Placement
Media

No Need to Seed: IVN to Spark Viral Videos with Paid Placement

20y Kate Kaye

No Need to Seed: IVN to Spark Viral Videos with Pa...

The company will allow advertisers to pay for video placement in prominent areas on viral video sites, in non-ad positions normally reserved for edito...

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Accountability, Consolidation Major Concerns for Advertisers
Media

Accountability, Consolidation Major Concerns for Advertisers

20y Marty Orgel

Accountability, Consolidation Major Concerns for A...

Even the most measurable medium leaves advertisers wanting more. Read More...

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Advertising Placements by Industry and Top Sponsored Links, July 2006
Media

Advertising Placements by Industry and Top Sponsored Links, July 2006

20y rumo

Advertising Placements by Industry and Top Sponsor...

Advertising Placements by Industry and Top Sponsored Links, July 2006 Read More...

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MasterCard Hopes to Engage With Mini-Drama
Media

MasterCard Hopes to Engage With Mini-Drama

20y Kevin Newcomb

MasterCard Hopes to Engage With Mini-Drama

A new short film produced by TNT aims to draw TV and online viewers closer to the MasterCard brand. Read More...

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Execs & Accounts for August 18, 2006
Media

Execs & Accounts for August 18, 2006

20y rumo

Execs & Accounts for August 18, 2006

Bazaarvoice names Osborne VP of sales; Powered picks Tack for VP of worldwide sales; Firstborn adds to its creative team. Read More...

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The IAB's Make-or-Break Moment
Marketing

The IAB's Make-or-Break Moment

20y Rebecca Lieb

The IAB's Make-or-Break Moment

The Interactive Advertising Bureau is seeking a new leader. Is it also time for the body to chart a new course? Read More...

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The Click Fraud Conundrum
Paid Search

The Click Fraud Conundrum

20y Kevin Lee

The Click Fraud Conundrum

What is a click and when should a marketer be charged for one? When should a publisher be paid for one? Read More...

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Is Everyone in Showbiz?
Media

Is Everyone in Showbiz?

20y Dorian Sweet

Is Everyone in Showbiz?

User-generated advertising is growing. Is self-realized stardom inevitable? Read More...

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Building More Effective "Contact Us" Pages
Analytics

Building More Effective "Contact Us" Pages

20y Bryan Eisenberg

Building More Effective "Contact Us" Pages

Ensure visitors don't become frustrated before they reach out to you. That's the key measure of a good "Contact Us" page. Read More...

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Let the Del.icio.us Monetization Begin
Media

Let the Del.icio.us Monetization Begin

20y Zachary Rodgers

Let the Del.icio.us Monetization Begin

When Yahoo acquired bookmarking and tagging site del.icio.us in December, Yahoo's Tim Mayer told ClickZ that the company would tread lightly when it c...

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Gotta Grab Skyworks
Media

Gotta Grab Skyworks

20y Kate Kaye

Gotta Grab Skyworks

Online gaming rental company Gottaplay Interactive is snapping up advergaming outfit Skyworks Technologies Read More...

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This Call Brought to You By... Nobody
Media

This Call Brought to You By... Nobody

20y Marty Orgel

This Call Brought to You By... Nobody

Video advertising on mobile phones has been looming on the horizon, but some marketers say it's still a long way off. Read More...

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Interactive Outdoor Ads Bring Yell.com's Virtual Biz Listings to Life
Media

Interactive Outdoor Ads Bring Yell.com's Virtual Biz Listings to Life

20y Kate Kaye

Interactive Outdoor Ads Bring Yell.com's Virtual B...

The UK local search service has launched a multi-pronged campaign developed by AKQA featuring interactive outdoor and GPS-enabled ads. Read More...

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Keeping It Simple
Media

Keeping It Simple

20y Tessa Wegert

Keeping It Simple

Will you gain more from partnering with the big players or patronizing the companies that continue to keep things simple? Read More...

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