ViTrue and Denuo partner; MediaSpan hires several; IAC/InterActiveCorp hires MaryAnn Rivers as CEO of entertainment publications Read More...
View articleThe impact of communities, social networks, and user-generated content on online video advertising -- and on consumer tolerance. Read More...
View articleWhy top traditional direct marketers embrace -- and shun -- the Web. Read More...
View articleTimeliness is extremely important when it comes to setting expectations and conducting business online. A look at two companies: one that gets this an...
View articleShould marketers worry -- or even care -- about Wall Street's opinion of the search engines? Read More...
View articleBroadcast is really getting obsessed with online video advertising, if all the shows I've been on lately discussing the phenomenon are any indication....
View articleYou know all that uproar over the $90 million settlement in Google's Arkansas click fraud case? Well, it's finished Read More...
View articleMicrosoft held an analyst day to brief key industry people of its operations and share strategy for the company going forward Read More...
View articleIs it a sign that podcasting is going mainstream when, on the way to work, I pass a stand with paper flyers advertising a course in " Podcasting for W...
View articleThe classifieds biz continues to ebb and flow, and offline media firms are starting to align with online classifieds firms in an effort to save the ad...
View articleThough some say the just-passed Deleting Online Predators Act won't deter marketers from using social networking sites, it could have an unintended ef...
View articleA summer mobile promo uses camera phones and image recognition technology. Read More...
View articleThis week's LiveDeal/AdStar and Monster.com/Philadelphia Media Holdings deals indicate that print and online classifieds competitors are becoming coll...
View articlecomScore enhances its qSearch suite with a tool that lets agencies, publishers and online marketers compare search campaigns with competitors. Read Mo...
View articleSkepticism hasn't slowed Vibrant Media, which recently introduced IntelliTXT Video. Read More...
View articleThe three inhibitors to brands engaging mobile at the agency level. Read More...
View articleYes, that's my face you see on the groovy dancing bride image there Read More...
View articleI talk to ad networks regularly and follow that space, and I know these firms insist on running only the highest quality advertisements on the highest...
View articleAdWords advertisers will be able to see how many invalid clicks Google has found on each campaign. Read More...
View articleOrganic's chief experience architect marches off to join the CGM revolution. Read More...
View articleDigitas hires Verdino as director of emerging channels; Carat Fusion hires seven to search practice; Yahoo grabs Ramakrishnan as research fellow. Read...
View articleContinuing a year-long relationship, Apple is offering millions of free iTunes music samplers to Facebook's student-centric member base. Read More...
View articleThe Anti-Phishing Working Group and Messaging Anti-Abuse Group jointly released a set of recommendations for ISPs and mailbox providers. Read More...
View articleMove e-mail from the tactical to the strategic by thinking like an editor. Read More...
View articleThree common objectives for e-tailers and how behavioral targeting programs can support them. Read More...
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