Sometimes you have to stop looking at something the way you always have and consider it from a completely different perspective. On one hand the quest...
View articleThe convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads. Read More...
View articleThough there was quite a chasm in our assessment of the candidates' email and branding skills, all five candidates are pretty proficient social media ...
View articleCindy Gustafson, managing director of Invention Studio at Mindshare, shares her thoughts on adaptive marketing and how brands can move at the speed of...
View articleContent curation is not a new concept, but what’s impressive is the fact that it still remains important, despite all the changes in content marketing...
View articleAny retail marketing strategy in Asia needs a minimum of three channels, according to regional experts. Read More...
View articleGoogle is to shut down Google Compare, its financial comparison service, from March 23. The service will be closed in both the UK and US. On the face...
View articleIt can be tempting to jump on the bandwagon as soon as a new social network starts generating buzz online. However, here are a few things to consider...
View articleIt’s been a great year for Snapchat, which has maintained its impressive growth, while leaving its past behind as the social app that was only used by...
View articleEmail and social media are two efficient channels to assess your customer satisfaction. Read More...
View articleAs reported by Search Engine Watch yesterday, Google will no longer be showing ads on the right hand side of its search results pages. This change beg...
View articleGartner calls the data management platform (DMP) the ‘soul of modern marketing’, but many marketers have yet to decipher the alphabet sou...
View articleRecent reports from eMarketer and We Are Social paint a vibrant picture of Indonesia's social media landscape. Read More...
View articleNews of the week features Yahoo’s new digital strategy, Twitter’s improved search capabilities, ComScore’s cross-platform measurement and Kate Middlet...
View articleTweets of the Week returns right in time for several important holidays: Valentine's Day, Presidents Day and National Drink Wine Day. Read More...
View articleBrand strategies used across various channels, especially digital and linear TV, have long focused on grabbing attention with “over the top” tactics: ...
View articleApple faces domestic competition from Alibaba and Tencent as it launches Apple Pay in China. Read More...
View articleKitchenware retailer Joseph Joseph has just launched a new version of its website. It looks great, but what’s behind the redesign? I’ve be...
View articleIt’s that exciting (and busy) time of the year again for fashion brands, with London Fashion Week coming up this weekend. While the fashion ind...
View articleShereen O'Brien, the Creative Strategy Director at Imagination in Hong Kong, reflects on the art of storytelling in three ads from Europe and Asia. Re...
View articleLast week, we focused on the presidential hopefuls' emails. In part two of this series, we reached out to some branding experts to talk logos and slog...
View articleA hybrid mobile app is an application that has been built with web technologies – HTML5, CSS3 and JavaScript – and then “wrapped” with native code fo...
View articleToday sees the release of the ClickZ Digital Marketing Podcast series, featuring some of the experts who contributed to our Digital Trends 2016 report...
View articleEstablished retail sports giant Decathlon has given its Singaporean team free reign to implement an omnichannel strategy, and Clarence Chew is the man...
View articleOriginally launched for agencies, Twitter's Flight School opened up to all marketers last month. Here's ClickZ's take after attending the course. Read...
View articleBuy buttons were a big topic last year while it has not yet taken off. Are buy buttons premature? Read More...
View articleAsk a marketer what makes a great digital experience, and odds are good that interactivity will top their list. A digital ad that’s interactive ...
View article