There is a lot more to bidding, keywords, queries, Quality Score, and overall prioritization of effort in a PPC account than initially meets the eye. ...
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View articleAs mobile search continues to grow at a rapid pace, we cannot miss the opportunity to become better mobile search practitioners. Read More...
View articleDon't drag your feet on upgrading to Google Shopping Campaigns. Once you've upgraded to the new system, you'll wonder why you didn't do it sooner. Rea...
View articleIt's important to quantify the value of paid search, and the components that make paid search so successful (granularity, the ability to make quick ch...
View articleThere are several features in both Google AdWords and Bing Ads that can not only save time, but also improve efficiencies across the board. Read More...
View articleWhen is the best time to capture the audience that's ready to spend money for Father's Day, and what are they looking to buy? Read More...
View articleAdGooroo reports that about 12,700 advertisers spent more than $750 million on more than 50,000 travel-related keywords in Google AdWords in 2013. Rea...
View articleThe two new updates from Google might be causing you problems, but here's how to tell what the root of your problem actually is. Read More...
View articleThe World Cup is an unparalleled opportunity for marketers, as it has more interest on Google Search than the Super Bowl, the Olympics, and the Tour d...
View articleGoogle's Conversion Estimator for AdWords gives marketers a better way to understand the way conversions happen in the multi-device, multi-screen mark...
View articleAlthough many business owners diligently follow common international expansion best practices, they need to make sure they do their homework in order ...
View articleThere are many services out there that promise to promote your content to a broad audience. Here's a rundown of some of the available options. Read Mo...
View articleWhile Google does throw many "knuckleballs" at marketers, there are several "fastballs" in there, too, if you know where to look. Read More...
View articleStructured authoring, although originally just a method favored by technical writers, is now becoming the new normal for enterprise-level content prod...
View articleWith the World Cup just around the corner, here are five tactics you could apply in your paid search account to create efficiency and scalability. Rea...
View articleSearch marketing is undeniably complicated. The good news is that there are some agencies that have not only mastered the details but are prepared to ...
View articleSEO can work well for your business if it's done right. The trouble is, you may have a very hard time figuring out if it is in fact being done right. ...
View articleA look at why people care so much about click-through rates for pay-per-click advertising. Read More...
View articleThe study sought to find out if mobile ad extensions made a difference in click-through rates on mobile devices. Read on to learn the results. Read Mo...
View articleHere are two techniques for prioritizing the cleanup of error pages on an enterprise site, with their pros and cons outlined to help you choose the be...
View articleWhile pay-per-click (PPC) search can be effective for some, here are five factors you should consider when deciding to invest your time and budget els...
View articleMeasuring social shares and mentions after the purchase can help marketers develop better bidding models by better understanding the true value of a c...
View articleExploring the U.S. Census data can allow you to better target your ads right out of the gate, especially if you are trying to reach people outside of ...
View articleOur neighbors to the north have lots of work to do when it come to capitalizing on the many e-commerce opportunities available to them. Read More...
View articleSearch revenue increased by 5 percent in the first quarter of 2014, while display ad revenue saw a modest uptick of 2 percent. Read More...
View articleTechnical SEO is still as relevant as ever and coding best practices are still vital to SERP success. So here is a look at the key impact areas that a...
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