Last week, reports surfaced suggesting the possibility that Google has made changes to local map results. As detailed by Search Engine Roundtable̵...
View articleIt’s easy to create a landing page to promote a product, or a service, but is it really conveying your message to boost conversion? Landing pages can ...
View articleChina will introduce far reaching online advertising regulations from September 1. These are expected to impact all digital marketing channels from se...
View articleThe following 14 points should hopefully help you to capitalise more on the valuable SEO that is so often left behind when working with an influencer....
View articleThe Asia Pacific region is expected to overtake North America this year as the world's biggest market for digital advertising spend, according to a re...
View articlePinterest is transforming into a powerful visual search engine and its latest features hint of a promising future. More than 2 billion searches are co...
View articleSo I’ve been working my backside off trying to implement Google’s Accelerated Pages, with limited amounts of success and bucket-loads of f...
View articleLast year Google announced that it was seeing more searches taking place worldwide on mobile devices than on desktop. This unerring shift towards mobi...
View articleCombining hub pages for key topics with well-planned internal linking can be a very effective strategy to secure consistent search rankings for target...
View articleWe live in the age of personalization and customization, where businesses are trying to find ways to personalize their services to better connect with...
View articleI know. It’s the 21st century equivalent of ‘8 minute abs’. But bear with me on this… Read More...
View articleAttracting clicks on your ads is just the first part. A great landing page is essential to any PPC strategy. You then need to ensure that the landing...
View articleSites which scrape and copy content from others are sometimes able to outrank the original source and damage their search rankings. What can be done a...
View articleWhat is a title tag and how do you write one? Why are they important? Do they actually help with SEO? Can I see some examples? In this post I’ll...
View articleWith the share of digital ad spend at 29.9% in 2015 and expected to increase to 39.3% in 2019* the digital advertising marketplace is becoming increas...
View articleGoogle’s dominance of the search market looks set to continue for the foreseeable future, but there are many who would like a real competitor to...
View articleThis week’s EU referendum has produced a lot of debate of course, but it’s also become a major online betting event. The value of bets on ...
View articleSeasonal events which can deliver relatively short-term traffic spikes, need to be planned for from an SEO perspective. It’s about being in the...
View articleClickZ spoke to Nitin Rabadia, director of audience marketing for cross-channel marketing platform Marin Software, to find out more about the future o...
View articleLast month, ClickZ Intelligence published its report into ‘The State of Mobile Advertising’, in partnership with Search Optics. Among the report’s fin...
View articleLast week we launched ClickZ Intelligence, a new service providing actionable insights into the worlds of digital marketing and ecommerce. One of the...
View articleA look at why meta-descriptions are important, how to create one, and examples of good and bad practice. Read More...
View articleGoogle is on course to make more than $70bn in revenue this year, and much of that number will be generated by its insanely successful advertising bus...
View articleLast week, Google’s John Mueller confirmed on Twitter that Google’s latest, stronger Mobile Friendly Update has been fully rolled out. https://t...
View articleIt is well-known that in order to get a good return on investment in terms of marketing, online retailers need to be constantly in front of their cust...
View articleWhile marketers realize the importance of mobile, many of them have yet to catch up with consumer expectations , or realize how SEO and mobile impact ...
View articleGoogle has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile. Read More...
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