The way 30 trillion web pages are ranked changed forever on October 26, 2015. That’s when the world became aware of RankBrain, Google’s machine-...
View articleThe importance of headlines should never be overlooked, a little time spent finding the right headline can make a lot of difference. A good headline ...
View articleGoogle had already revealed that RankBrain, its artificial intelligence system, was the “third most important signal contributing to the result ...
View articleIn this episode of the ClickZ Digital Marketing Podcast, we spoke with Nick Wilsdon, SEO Lead, Global Channels Optimisation at Vodafone – a speaker at...
View articleHow much SEO knowledge does a journalist need? Is it a key part of the job in the modern world, or should they just concentrate on writing? From my p...
View articleThe practice of brands engaging with popular bloggers seems to have caught Google’s attention, with the search engine offering some advice on wh...
View articleGoogle penalties are the one thing that are universally feared in the digital industry. They can be devastating and take an age to recover from. What...
View articleOur good friend Juan González from Sistrix has taken a look at the winners and losers of Google’s 2015 mobile friendly update. Last week’...
View articleIn which we take a look at the experience of searching for a brand or product, looking at a brand’s organic and paid search reach and its subsequent l...
View articleGoogle has announced the launch of a new feature, which allows presidential candidates to post directly into search results. It allows the candidates...
View articleA blog can still take you to the top. If you do it right. Everyone loves free information. And free information reels in customers. That’s why bloggin...
View articleThere's a lot of crossover when its comes to search and website, so the final "ClickZ cases the candidates" tackles two facets of digital marketing at...
View articleGoogle made major news last week when it confirmed that it was eliminating right rail (sidebar) ad slots for queries with a high degree of commercial ...
View articleIf you work in digital marketing or have any kind of business that markets itself online, you’ve probably thought about all sorts of ways to increase ...
View articleGoogle is to shut down Google Compare, its financial comparison service, from March 23. The service will be closed in both the UK and US. On the face...
View articleAs reported by Search Engine Watch yesterday, Google will no longer be showing ads on the right hand side of its search results pages. This change beg...
View articleAll the experts, analysts and geeks here at Search Engine Watch and ClickZ are very proud to present Shift, a new two-day event taking place at 155 Br...
View articleMaking the most of what you’ve got: email, SMS, social media, brochures, packaging, SEO and ASO and optimizing your mobile site design to make the mos...
View articleHow do Facebook’s ads drive search traffic? Read More...
View articleIs the solicitation of SMBs by automated robocallers a threat to Google's advertising revenue? How can the search giant protect itself? Read More...
View articleConsumer behavior is more predictable around the New Year, when resolutions about self-improvement are especially top-of-mind. But are marketers targe...
View articleDo you build a mobile-friendly website or a mobile app? Clue: they’re not the same thing. Which do you build first? Clue: the one with the biggest r...
View articleUnderstanding the reciprocative relationship between search and content marketing will help brands effectively target and engage with consumers across...
View articleGoogle's RankBrain and Hummingbird will take the context of search queries into more consideration when calculating rank. How will this impact your co...
View articleIt's critical that B2B companies align content marketing and SEO strategies, because fostering this interdependent relationship helps drive brand narr...
View articleMajor technology companies and e-commerce platforms – such as Google, Facebook, Amazon, Pinterest and Alibaba – have been investing in image recogniti...
View articleThe evolution voice search indicates the verbal communication is on its way to becoming the next great marketing channel. How can brands use orally dr...
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