Immediately following Facebook’s embedded video player announcement yesterday, Twitter introduced a new livestreaming video app this morning. Why are ...
View articleOne of the Messenger features introduced on the first day of Facebook’s F8 conference in San Francisco is specially designed for commerce and shopping...
View articleAt today's F8 conference Facebook unveiled a new developer tool that will help app marketers segment and target audiences as well as understand consum...
View articleBecause training resources are Facebook's top request from its advertisers, the social media giant launched a series of courses on everything from how...
View articleTwo new products from Century 21 and Hootsuite will train Century 21 brokers and agents in best practices for social selling and give individual realt...
View articleBrands that let their hair down on social media and get consumers to laugh have a leg up on the competition. Check out these 12 companies that are doi...
View articleTwitter is partnering with local search and discovery service Foursquare to integrate precise locations into tweets. How can this partnership benefit ...
View articleThe cause marketing "Twizzler Challenge" is sweet and fun, but what’s holding it back from becoming as successful as last year’s "Ice Bucket Challenge...
View articleMillennials, Generation Y, the Post-Generation: a look at how marketers can most effectively reach Hong Kong's digital natives. Read More...
View articleIn this video interview, Brandon Rhoten, vice president of digital and social media at Wendy's International, talks about the brand’s approach to soci...
View articleHow can you make your brand website, an area that may traditionally be static and non-social, into a socially charged environment? Read More...
View articleThese resources, broken down by the marketing skill level they target, can help you master the world of paid Facebook ads. Read More...
View articleFollowing Instagram's recent foray into carousel ads, Twitter jumps on the bandwagon, promoting apps with a new unit. But is Twitter hurting itself wi...
View articleThe social media giant has unveiled a mobile payment feature for its Messenger app. Will this new product help Facebook conquer the peer-to-peer payme...
View articleThe collaboration between IBM and Twitter will allow brands to incorporate Twitter's social data into other data sources in an effort to improve marke...
View articleThe movie "Ex Machina," which premiered this weekend at South by Southwest, tricked Tinder users in Austin with its promotional campaign. Is this mark...
View articleRaashi Bhalla, creative strategist at Pinterest, spoke with ClickZ at South by Southwest about how the Internet has hardwired our brains to leave us c...
View articleA new study by digital think tank L2 found that Instagram content, rather than audience size or posting frequency, helps brands like Nike and Starbuck...
View articleThe largest e-commerce company in China plans to invest $200 million in Snapchat. How will the Alibaba-Snapchat relationship evolve in the future? Rea...
View articleA new ad format enables brands to turn user-generated images into sponsored Facebook posts. Read More...
View articleTo truly provide a great customer experience, you must combine the power of your customers with the power of your employees. Read More...
View articleAlthough the platform is banned in China, Twitter's new Hong Kong office will target Chinese advertisers who are broadening their international horizo...
View articleIn collaboration with DataSift, which can access and scale Facebook's pipeline of data, the social media giant can provide marketers with insights abo...
View articleContextual commerce combines the power of data from devices like wearables and smartphones with the ease of interaction in physical spaces. But does i...
View articleAmazon has opened an e-commerce store on Alibaba's Tmall retail platform to reach more Chinese shoppers online. Read More...
View articleVisualizations of your social data can be extremely helpful in developing marketing strategies, but how can you go about creating these graphs? Read M...
View articleThe rules of Facebook marketing have changed and many of us need to adjust our strategies if we want to succeed on the platform. Read More...
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