Will the exodus from Weibo to WeChat change the way brands do social? How can marketers best adapt to the changing social landscape? Read More...
View articleBIA/Kelsey’s new study shows that small and medium businesses now use social more than any other media platform for business purposes. Read More...
View articleTwitter has added a few new features to its tailored audiences tool, making it easier for advertisers to target mobile and find new customers. Read Mo...
View articleVideo and social complement each other in many ways. Here are some tips that will ensure your marketing strategy leverages the links between the two. ...
View articleIf you are a multi-unit business with locations around the world, you can't ignore the need for local pages. Here are some tips for managing your glob...
View articleA recent study of paid social media finds that YouTube is more effective at both introducing customers to products and converting sales than any other...
View articleTwitter's head of global media and agency research believes that those who tweet while watching TV, make the more loyal consumers. Read More...
View articleIn order to successfully engage consumers, employees need to be engaged themselves. How can you ensure your employees are working at their full potent...
View articleFacebook will now ask users why they hid ads in an effort to deliver advertisements that are both relative to the user and appropriate for the platfor...
View articleAny business serious about digital marketing in China should be using WeChat. Here are some tips for how to use the platform effectively. Read More...
View articleTwitter's new Buy button and Apple's new Apple Pay are revolutionizing the social commerce industry, and will give marketers a host of new marketing o...
View articleThese methods for engaging customers via social media are tailored for health-focused brands, but can really be implemented by any company to help boo...
View articleFollowing a summer of social commerce initiatives, Twitter is taking the opposite of Facebook's approach and testing its new Buy button on accounts wi...
View articleFacebook's Privacy Checkup feature will make people more aware of their privacy settings, cutting off the flow of free information marketers have alwa...
View articleTwitter CFO Anthony Noto recently said Twitter could be getting a new algorithm, but the question is: Will the new feed improve or harm the Twitter ex...
View articleNow that the ALS Ice Bucket Challenge has reached its zenith, it's time to look at what other brands can learn from its massive success. Read More...
View articleThe department store launched #SaksStyle, a shoppable hub curated by customers who contribute their pictures from social media sites. Read More...
View articleThe new platform makes Instagram shopability easier for companies and consumers alike, but is one link enough? Read More...
View articleGroupon's time-based booking allows businesses to offer deals that act as reservations, allowing merchants to fill off-peak hours and lure new custome...
View articleThe mobile messaging app known for its vanishing photos is reportedly leaning toward monetization for the first time. Read More...
View articleFacebook leads the pack, but other social media platforms, especially coming from China, are the ones to watch going forward. Read More...
View articleThe new format is designed to help brands bring awareness to their events within Facebook’s network. How can business marketers get the most out of th...
View articleBrands are continuing to look to Twitter as a marketing tool and are taking their strategies even further by embracing the innovative, interactive cap...
View articleSocial media may have landed in marketing, but it’s increasingly the chief information officer (CIO) that’s being looked to for answers to the questio...
View articleThe social media giant is looking to curtail posts with click-baiting headlines, and many in the industry say this update could have a huge impact on ...
View articlePinterest increases its value to marketers by allowing them to analyze engagement by seeing which impressions their audience is clicking, liking, and ...
View articleA TNS study reveals that Facebook is the most popular digital platform in Hong Kong, with video a key growth channel. Read More...
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