Canadian Club Serves Whisky Whisdoms to Male Fans
Social

Canadian Club Serves Whisky Whisdoms to Male Fans

13y Lisa Lacy

Canadian Club Serves Whisky Whisdoms to Male Fans

In the new promotion, the Canadian Club Chairman appeals to men with whisky-related advice. Read More...

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Holiday Wish List: What Digital Marketers Want
Social

Holiday Wish List: What Digital Marketers Want

13y Sundeep Kapur

Holiday Wish List: What Digital Marketers Want

As marketers, we all hold the same needs and wants to be able to communicate with consumers. Read More...

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Highlights at SES Singapore 2012: Day 1
Analytics

Highlights at SES Singapore 2012: Day 1

13y Adaline Lau

Highlights at SES Singapore 2012: Day 1

The Singapore conference kicked off with case studies and keynote sessions on mobile, social analytics, and programmatic buying. Read More...

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Cravebox Builds Brand Connection With Product Themed Boxes
Social

Cravebox Builds Brand Connection With Product Themed Boxes

13y Lisa Lacy

Cravebox Builds Brand Connection With Product Them...

With its first birthday approaching in December, product discovery service Cravebox is building connections with brands to provide themed product boxe...

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Digital Influencers: Your No. 1 Brand Promoters
Social

Digital Influencers: Your No. 1 Brand Promoters

13y Nick Cifuentes

Digital Influencers: Your No. 1 Brand Promoters

Advocates are crucial for any brand to be successful in the digital space, and engaging with this set of social cheerleaders in some way is key for an...

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Shifting Sands: The Fall of Facebook and Twitter?
Analytics

Shifting Sands: The Fall of Facebook and Twitter?

13y Adrian Lee

Shifting Sands: The Fall of Facebook and Twitter?

Facebook and Twitter are not the sum total of the social media universe, particularly if brands are looking to engage effectively with the digital aud...

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#GivingTuesday Uses Digital to Promote Giving Back
Social

#GivingTuesday Uses Digital to Promote Giving Back

13y Lisa Lacy

#GivingTuesday Uses Digital to Promote Giving Back

The new movement positions itself as a charitable day after Cyber Monday. Read More...

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Social Calendar Innovator 'UpTo' Partners With the NBA's Cleveland Cavaliers
Social

Social Calendar Innovator 'UpTo' Partners With the NBA's Cleveland Cavalier...

13y Lisa Lacy

Social Calendar Innovator 'UpTo' Partners With the...

Who needs LeBron James? The NBA's Cleveland Cavaliers have teamed up with social calendar platform UpTo to give fans a new way to access information a...

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'Tis the Season to Be Shopping
Social

'Tis the Season to Be Shopping

13y Janice Diner

'Tis the Season to Be Shopping

And the social networks are clearly in the game. Read More

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Black Friday E-Commerce Sales Reach Over $1 Billion Record
Social

Black Friday E-Commerce Sales Reach Over $1 Billion Record

13y Miranda Miller

Black Friday E-Commerce Sales Reach Over $1 Billio...

The greatest ever Black Friday online retail sales of $1.042 billion followed a healthy Thanksgiving Day, with $633 million in sales. comScore, IBM, P...

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5 Steps to Building an Active Social Media Community
Community Management

5 Steps to Building an Active Social Media Community

13y Liana Evans

5 Steps to Building an Active Social Media Communi...

It takes time to build solid relationships that will help you manage a community. You must make sure your content is both reliable and valuable. Read ...

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Puma Goes Mobile to Create Urban Playgrounds in Asia
Asia

Puma Goes Mobile to Create Urban Playgrounds in Asia

13y Adaline Lau

Puma Goes Mobile to Create Urban Playgrounds in As...

Puma incorporated QR codes and gamification to attract trendsters in-store. Read More...

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Local Citizens Are Social for Hurricane Sandy Relief
Marketing

Local Citizens Are Social for Hurricane Sandy Relief

13y Michael Shashoua

Local Citizens Are Social for Hurricane Sandy Reli...

How individuals are using social media to lend a hand to relief efforts in the wake of Hurricane Sandy. Read More...

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Social Media Marketing at 200 MPH
Social

Social Media Marketing at 200 MPH

13y Dave Evans

Social Media Marketing at 200 MPH

Follow Formula 1's formula for how to set up a social event: put the basics in place and simultaneously ensure customer delight at every touchpoint. R...

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The Real Value of Facebook Isn't Your Likes or Fans
Social

The Real Value of Facebook Isn't Your Likes or Fans

13y Krista Neher

The Real Value of Facebook Isn't Your Likes or Fan...

Eight ways you can use your current customers to generate awareness with their friends. Read More...

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Twitter Tweaks Search Features in App Update
Social

Twitter Tweaks Search Features in App Update

13y Lee Bell

Twitter Tweaks Search Features in App Update

Twitter's updated mobile app for iOS and Android aims to improve search and discovery. It brings improved search features to the app and web, and show...

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F-Commerce Retailers Seek New Customers With Black Friday Deals
Social

F-Commerce Retailers Seek New Customers With Black Friday Deals

13y Mary Lisbeth D'Amico

F-Commerce Retailers Seek New Customers With Black...

While Facebook is pushing its own newly-launched ecommerce effort, Facebook Gifts, retailers connected to Facebook are also seeking a piece of the hol...

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India: Future of Digital Interaction Is Mobile [Statistics]
Asia

India: Future of Digital Interaction Is Mobile [Statistics]

13y Adaline Lau

India: Future of Digital Interaction Is Mobile [St...

India is home to 930 million mobile subscribers and 60 million social networkers, which include Facebook, Google+, LinkedIn, YouTube, and Tumblr. Read...

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Compass Labs Launches CLIQ Social Intelligence
Social

Compass Labs Launches CLIQ Social Intelligence

13y Lisa Lacy

Compass Labs Launches CLIQ Social Intelligence

Social marketing platform Compass Labs has launched CLIQ Social Intelligence, a platform it says provides brands guidance on their audience, and earne...

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Facebook Gifts Unveils New Retail Partners
Social

Facebook Gifts Unveils New Retail Partners

13y Mary Lisbeth D'Amico

Facebook Gifts Unveils New Retail Partners

At an event shrouded in secrecy, Facebook unveiled 14 new retail partners for Facebook Gifts and said that the online shopping app is now available to...

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What Measurement Tools Are Best for Your Brand
Community Management

What Measurement Tools Are Best for Your Brand

13y Michael Della Penna

What Measurement Tools Are Best for Your Brand

A Community Influence Pyramid that will help you select the tool that's best for your particular situation. Read More...

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Lee Jeans Integrates Social Videos and DatouDatouTie to Drive E-Commerce
Asia

Lee Jeans Integrates Social Videos and DatouDatouTie to Drive E-Commerce

13y Adaline Lau

Lee Jeans Integrates Social Videos and DatouDatouT...

The denim brand will leverage up-and-coming photo SNS app to drive traffic to its Tmall store. Read More...

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Pinterest Welcomes Brands With Biz Accounts
Social

Pinterest Welcomes Brands With Biz Accounts

13y Mary Lisbeth D'Amico

Pinterest Welcomes Brands With Biz Accounts

Pinterest announced today that organizations can now sign up for their own business accounts, or convert their existing user accounts to business acco...

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The 7 Biggest Mistakes in Social Media Marketing (and How to Avoid Them)
Social

The 7 Biggest Mistakes in Social Media Marketing (and How to Avoid Them)

13y Krista Neher

The 7 Biggest Mistakes in Social Media Marketing (...

Not having a plan or forgetting to optimize your content could spell disaster for your social media marketing. Read More...

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2013: The Year of Social Merchandising
Social

2013: The Year of Social Merchandising

13y Kevin Tate

2013: The Year of Social Merchandising

How brands are using the evolutionary line of social media to social marketing to social merchandising to influence their customers. Read More...

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Pinterest Secret Boards Let Users Collaborate in Private
Social

Pinterest Secret Boards Let Users Collaborate in Private

13y Mary Lisbeth D'Amico

Pinterest Secret Boards Let Users Collaborate in P...

Pinterest has introduced secret boards, a place where users can put things that they don’t necessarily want to share with others. Read More...

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Rethinking Search in the Social Age
Asia

Rethinking Search in the Social Age

13y Lydia Ng

Rethinking Search in the Social Age

Consider these four ways to use search in your social media marketing. Read More...

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