10 cats that made YouTube's first 10 years
Insights

10 cats that made YouTube's first 10 years

11y Huw Jenkins

10 cats that made YouTube's first 10 years

It's the beginning of the week, so what better way to beat the blues than by pawing through YouTube's most popular pussycats to mark its 10th birthday...

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Street View turns into catwalk with #FashionStreetView
Acquisition

Street View turns into catwalk with #FashionStreetView

11y Leighann Morris

Street View turns into catwalk with #FashionStreet...

In a bid to appear inclusive and cater to a young, digital demographic, Me&City has launched their newest collection with Tencent Street View. Rea...

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WATCH: People try "as seen on TV" products
Video

WATCH: People try "as seen on TV" products

11y Huw Jenkins

WATCH: People try "as seen on TV" products

From that essential elbow duster you JUST NEEDED, to that robotic starfish fish-tank cleaner - "as seen on TV" products are dangerous. Watch people po...

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BrewDog marks crowdfunding milestone by chucking “fat cats” on London
Acquisition

BrewDog marks crowdfunding milestone by chucking “fat cats” on London

11y Huw Jenkins

BrewDog marks crowdfunding milestone by chucking “...

BrewDog took to the skies above the City of London to doll out a clowder of “fat cats” to celebrate setting a new crowdfunding record and highlight th...

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VIDEO: Zurich CMO Brings CPG Wisdom to Financial Services
Marketing

VIDEO: Zurich CMO Brings CPG Wisdom to Financial Services

11y Yuyu Chen

VIDEO: Zurich CMO Brings CPG Wisdom to Financial S...

In this video interview, Monika Schulze, global head of marketing for Zurich Insurance, speaks about how she has leveraged her 19 years of experience ...

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Silent Video May Become Your Brand’s Loudest Statement
Media

Silent Video May Become Your Brand’s Loudest Statement

11y Sean Miller

Silent Video May Become Your Brand’s Loudest State...

Muted autoplay video ads may be here to stay, so how can you design your videos to capture an audience? Read More...

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Hyundai Tops YouTube's April Leaderboard
Media

Hyundai Tops YouTube's April Leaderboard

11y Mike O'Brien

Hyundai Tops YouTube's April Leaderboard

The video-sharing giant released its monthly list, which highlights the 10 video ads that amassed the most views. Featured brands include Hyundai, Nik...

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Justin Timberlake dressed up as a lime to sell Sauza 901 Tequila
Acquisition

Justin Timberlake dressed up as a lime to sell Sauza 901 Tequila

11y Leighann Morris

Justin Timberlake dressed up as a lime to sell Sau...

Famous musicians acting as ambassadors for brands isn't unusual, but famous musicians dressed up as limes to promote a product is. Justin Timberlake t...

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WATCH: What happens when your life is a smartphone?
Video

WATCH: What happens when your life is a smartphone?

11y Huw Jenkins

WATCH: What happens when your life is a smartphone...

Min Alxe created this dystopic animated short film of what the world might look like if mobile's continued to consume our lives. Take a look, if you d...

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The Future of Advertising on YouTube
Display Advertising

The Future of Advertising on YouTube

11y Tessa Wegert

The Future of Advertising on YouTube

What do the platform's buzzed about changes mean for marketers who are looking to the future of advertising on YouTube? Read More...

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Signs Point to a New 'New Normal' for TV Viewing
Media

Signs Point to a New 'New Normal' for TV Viewing

11y Anna Bager

Signs Point to a New 'New Normal' for TV Viewing

With so many choices available, consumers are now able to chose when and where they watch their video programming. How can marketers react to this? Re...

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Pampers launches royally reactive #everybaby campaign
Acquisition

Pampers launches royally reactive #everybaby campaign

11y Huw Jenkins

Pampers launches royally reactive #everybaby campa...

Directed by award-winning documentary maker Elizabeth Stopford, the touching campaign aims to celebrate #everybaby on the day the world anticipated th...

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Avis and TOMS Form Unlikely Partnership for 'What Drives You'
Media

Avis and TOMS Form Unlikely Partnership for 'What Drives You'

11y Emily Alford

Avis and TOMS Form Unlikely Partnership for 'What ...

Recently, rental car company Avis teamed up with brands like TOMS shoes and flash sale site GILT for a contest that leveraged social media to create l...

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How YouTube’s Subscription Plans Change the Game
Media

How YouTube’s Subscription Plans Change the Game

11y Frank Sinton

How YouTube’s Subscription Plans Change the Game

YouTube's potential subscription service raises many questions about what it would be mean for the platform's content creators of all sizes. Read More...

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Microsoft reveals new web browser 'Edge'
Disruptive MarTech

Microsoft reveals new web browser 'Edge'

11y Leighann Morris

Microsoft reveals new web browser 'Edge'

Microsoft Edge is the all-new Windows 10 browser, with new features that enable users to write directly on web pages, read offline, and more. Read Mor...

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YouTube's Mobile Growth Reaches 80 Percent
Media

YouTube's Mobile Growth Reaches 80 Percent

11y Melanie White

YouTube's Mobile Growth Reaches 80 Percent

YouTube's CEO says daily users are up by more than 40 percent year-over-year, while mobile growth reaches 80 percent. Read More...

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Brands to Spend More on Original Digital Video But Worry About Its ROI
Media

Brands to Spend More on Original Digital Video But Worry About Its ROI

11y Yuyu Chen

Brands to Spend More on Original Digital Video But...

A joint study from DigitasLBi and the Interactive Advertising Bureau (IAB) shows that brand marketers will invest more in original digital video conte...

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YouTube Celebrates 10th Birthday With Memorable Ads With Animals
Media

YouTube Celebrates 10th Birthday With Memorable Ads With Animals

11y Greg Jarboe

YouTube Celebrates 10th Birthday With Memorable Ad...

In honor of its 10th birthday, YouTube is taking a look at some of the most memorable moments on the platform, from A to Z, starting, not surprisingly...

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WATCH: Elderly man punches bear in face to save dog
Video

WATCH: Elderly man punches bear in face to save dog

11y Huw Jenkins

WATCH: Elderly man punches bear in face to save do...

What would you do if a grizzly bear threatened your dog? Well, 73-year-old ex-Marine Carl Moore punched a bear in the face to save his dog. Read More...

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If Facebook got rid of everything you hate
Video

If Facebook got rid of everything you hate

11y Leighann Morris

If Facebook got rid of everything you hate

Wedding photos? Gone. Political statuses? Gone. Listicles based around completely trivial subjects? Gone! Welcome to the new (imaginary) Facebook. Rea...

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Yahoo Beefs Up Digital Content With New Video Channels
Media

Yahoo Beefs Up Digital Content With New Video Channels

11y Mike O'Brien

Yahoo Beefs Up Digital Content With New Video Chan...

After a successful rebrand with its 13 digital magazines, Yahoo plans to continue adding onto its video offerings with more series, in addition to oth...

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AOL Intersects New Video Offerings With Programmatic
Media

AOL Intersects New Video Offerings With Programmatic

11y Emily Alford

AOL Intersects New Video Offerings With Programmat...

At NewFronts 2015, AOL launched a new series of year-round video offerings from actors like James Franco and Jared Leto, as well as NBC in conjunction...

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Hulu Expands Ad Capabilities With Programmatic, AMC Partnership, 'Seinfeld' Reruns
Marketing

Hulu Expands Ad Capabilities With Programmatic, AMC Partnership, 'Seinfeld'...

11y Yuyu Chen

Hulu Expands Ad Capabilities With Programmatic, AM...

The online streaming service has introduced a new ad format called "custom integrated commercial," will add programmatic to its ad arsenal, and is inv...

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BuzzFeed Unveils Two New Ad Products at NewFronts
Display Advertising

BuzzFeed Unveils Two New Ad Products at NewFronts

11y Emily Alford

BuzzFeed Unveils Two New Ad Products at NewFronts

At NewFronts 2015, BuzzFeed introduced POUND, which allows advertisers to track distribution across social media, and a new distribution analytics pla...

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Renault UK launches latest viral campaign with #TwingoFlamingo
Acquisition

Renault UK launches latest viral campaign with #TwingoFlamingo

11y Huw Jenkins

Renault UK launches latest viral campaign with #Tw...

A film follows a young woman bursting into song, Broadway-style, in a Renault dealership, listing her demands alongside a musical chorus, a pink flami...

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Google debuts US mobile network "Project Fi"
Headline News

Google debuts US mobile network "Project Fi"

11y Leighann Morris

Google debuts US mobile network "Project Fi"

Google's "Project Fi" is a new network built on top of Sprint and T-Mobile's networks, initially available for invited US Nexus 6 owners. Read More...

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Pandora tugs at emotional mother-child bond in new campaign
Acquisition

Pandora tugs at emotional mother-child bond in new campaign

11y Huw Jenkins

Pandora tugs at emotional mother-child bond in new...

Pandora conducted a "small experiment of women’s uniqueness and the special bond between a mother and child", in a new tear-jerking ad push. Read More...

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