Before you default to old platform stand-ins for your next campaign, explore the potential of image-based social media. Read More...
View articleBump, a company that allows both iOS and Android users to share contact information and files by literally bumping their phones together, announced t...
View articleIn a bid to offer viewers a more unique and personal YouTube experience, Virgin Mobile USA has introduced advanced face and motion detectors technolog...
View articleHaving already racked up over 4 million YouTube views within just a few days, Chipotle's new online ad, part of a wider promotion surrounding its late...
View articlePutting engagement to work for your brand on mobile video. Read More...
View articleTake a look at this videographic created by Uberflip, which takes a look at the state of video as a cross-platform marketing tool and highlights why b...
View articleIn a bid to connect the often separate worlds of TV and online advertising, an innovative ad created by Coca-Cola and aired in Romania used software t...
View articleA newly re-branded TSB, once Lloyds TSB and Cheltenham & Gloucester (C&G), is to launch this week, with a campaign made up of print, outdoor a...
View articleThink you once had a nerve-racking interview? Check out LG Electronics' latest advertising campaign, which sees job applicants to their Chile office e...
View articleHow Miley Cyrus' infamous foam finger twerkfest raises a bigger question around video rights and distribution. Read More...
View articleThe digitally-savvy folk of Squared Online, a new digital marketing education programme created by Google and Home Learning College, have put together...
View articleOne for the ladies as well as the guys, the final episode of Heineken's new online Dropped campaign sees two men handcuffed together on a deserted bea...
View articleGoogle's new Chromecast device opens the opportunity of creating an app for a more standardized development environment that can then be extended to t...
View articleTwo years after introducing video ads to its primarily audio-centric platform, Pandora believes it has found the right balance between user experience...
View articleYouTube has decided to retire Video Responses due to extreme low click-throughs. Many are lamenting the passing of this little-used feature. But what'...
View articleThe 6-second videos may be popular among social-media loving crowds, but many brands are cautious about the idea of utilising them as a digital market...
View articleThe Advertising Standards Authority has banned an ad on the social media site that compared Pot Noodle's Piri Piri flavour pot to photo of a model in ...
View articleNike's new online ad for its 'Possibilities' campaign became an overnight viral success this week, amounting over 1.3 million YouTube hits in 24 hours...
View articleNBC News Digital Group announced that it is creating an "Original Video Unit," which the group describes as "an in-house production team dedicated to ...
View articleThe insurer of more than 10 million U.S. households has now extended "It's Smarter to Have a Plan" campaign to the digital arena with a series of 15- ...
View articleCalling the TrueView ad format among its most successful to date, Google is now supporting the in-stream video ads for game publishers on the DoubleCl...
View articleA new report from comScore revealed that 187 million Americans watched over 48 billion online content videos in July. Read More...
View articleFirst, let's examine where, what, and how mobile consumers behave today. Read More...
View articleOklahoma's Tourism and Recreation Department, using only 20 percent of its marketing budget on YouTube TrueView ads, increased website visits by 486 p...
View articleFor marketers to make the most of branding opportunities across mobile video and TV, there are three factors to consider: audience focus, campaign met...
View articleTaiwanese smartphone and tablet creator HTC has employed Hollywood's highest-paid actor, Robert Downey Jnr, to head its new campaign that aims to emph...
View articleAlthough Twitter has recognised there is no set formula to how videos go viral, its UK Research team recently analysed 3 massively popular recent vide...
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