At Cannes Lions yesterday, Facebook presented a prototype of the mobile ads of the future: 360-degree, interactive, vertical videos self-contained wit...
View articleGoogle has launched a free version of its subscription-based service Google Play Music, using Songza - an internet radio app that the company bought a...
View articleIt’s the moment all of us who have sent an embarrassing email or two have been eagerly awaiting - Google has announced a tool for Gmail users to ‘undo...
View articleEvan Spiegel, the 24-year-old boss behind Snapchat, has confirmed the app has adopted the 3v - "vertical video views" - approach to video advertising ...
View articleEver wondered how social your favourite tech brand is? Oomph has used data visualisation to compare tech brands' popularity across the various social ...
View articleRemember Ello? It’s the social network built on the promise of no advertising that people desperately wanted to sign up to last summer. Once we were i...
View articleExplore the differences between welcome emails and bulk marketing emails, subject line optimisation, the importance of real-time welcome emails, spam ...
View articleBT boss Gavin Patterson said the new entity would have the scope to meet the UK’s digital future – and help distance the country from international co...
View articleThe face of mobile advertising is set to change forever, with Apple’s incoming iOS update primed to include support for "Content Blocking" extensions....
View articleMagnum ice cream and Tesco are giving Londoners the chance to get together with friends to share moments of Magnum pleasure, as well as special offers...
View articleAdvertisers have a new tool to play with, Twitter has announced, which is able to show ads based on apps users have previously downloaded. Read More...
View articleFacebook is dishing out free Bluetooth devices to retailers in a bid to get their beacon devices off the ground. Read More...
View articleThe Barometer highlights changing patterns in how people around the world use the internet, their smartphones and how they search and shop online, and...
View articleBT Sport Ultra HD will be the first 4K channel in Europe, offering football and rugby from August. Read More...
View articleStarting next month, Apple Pay will be available to customers in the UK across 250,000 locations, confirmed the tech leader at their annual WWDC confe...
View articleSpeaking to Marketing at the Bazaarvoice Summit last week, Mark Steel reinforced the company’s commitment to broadening the brands appeal by employing...
View articleNorwegian Airlines employed emojis to attract Milliennials onto its new Copenhagen-Las Vegas route. Read More...
View articleA third of consumers would like retailers to have free Wi-Fi as standard, with self-service checkouts also trending among tech-led consumer expectatio...
View articleThe five-year-old company has become the latest social network to implement payment capabilities by introducing a buy button that allows users to purc...
View articleCompared to Google, Bing's scope is obviously more limited, however it offers great value for money and its market share is growing rapidly in both th...
View articleInstagram will roll out “direct response” ads, which allow users to sign up for, buy or install something. Furthermore, advertisers will have access t...
View articleUS Google searches will now integrate tweets into results via Google’s iOS and Android app. Read More...
View articleThe ‘Emoji IQ’ study of 2,000 Brits found that 80% are now using the colourful symbols to communicate. Check out how to master colourful linguistic re...
View articleThe move could mean big things for marketers in the attention economy, where it's almost impossible to hold someone's attention for more than a minute...
View articleUnder the new system, users can swipe left and see a further four more images in a post from a brand, this is to produce “deeper” advertising stories ...
View articleThe button, which should appear within the next few weeks on mobile devices, will help Google compete with Amazon over easy, one-click purchases. Read...
View articleTop fashion bloggers now have more influence on buyers than celebrities and even rival established fashion media titles such as Vogue, suggests new an...
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