An infographic by Adap.tv reveals that people are more likely to engage with video advertising during football season. Read More...
View articleGoogle is allowing advertisers to test Nielsen's online ad measurement product when they negotiate ad buys on Google's YouTube. Many industry analysts...
View articleYahoo and Starcom yesterday revealed they have teamed up to make the digital video experience more personalized and relevant. Read More...
View articleVindico says video publishers may be playing hide-and-seek with your ads. Read More...
View articleInnovations include customizable interactivity, dynamic ad stitching and live streaming. Read More...
View articleA new campaign from DieHard made its way from 1.7 million views on YouTube and 12,000 promoted tweets on Twitter to a 60-second spot on TV Read More...
View articleYouTube is becoming a top destination for shoppers, Google says, but retailers need to think beyond posting TV spots. Read More...
View articleFullscreen is launching a concierge channel management service for brands and media companies. Read More...
View articleReports are out that YouTube may be planning a music video subscription service that would allow users to access videos on demand without advertising ...
View articleIn-app purchases are leading the way in the contextual monetization revolution simply because they're easier to produce at scale, yet native advertisi...
View articleNew data from Unruly shows that 40 percent of the thousands most shared Instagram videos last month came from brands. MTV had the most shared Instagra...
View articleMobile live streaming technology is well on its way, but nailing dynamic ad insertion, interactivity, and properly timed commercial breaks will make t...
View articleSocial and television networks playing nicely together showcase the possibilities of true screen convergence. Read More...
View articleEverything media, it seems, is either birthed to kill or exists only until it can be killed. Yet online video doesn't have to be the death angel to te...
View articleShelley Zalis, CEO of Ipsos Open Thinking Exchange, explains to ClickZ how Chanel's wisdom inspired her to create the 'Ipsos girls lounge', a social p...
View articleIn addition to creating videos that are unique, compelling, and entertaining or informative, make sure you're also dedicating time to interact with yo...
View articleAOL has climbed into second place on comScore's video metrix, with 55.9 percent more viewers than it had one year ago. Read More...
View articleAt the moment to view videos on YouTube on a mobile device, you have to be connected to some sort of internet connection. That will change in November...
View articleBefore you default to old platform stand-ins for your next campaign, explore the potential of image-based social media. Read More...
View articlePutting engagement to work for your brand on mobile video. Read More...
View articleHow Miley Cyrus' infamous foam finger twerkfest raises a bigger question around video rights and distribution. Read More...
View articleGoogle's new Chromecast device opens the opportunity of creating an app for a more standardized development environment that can then be extended to t...
View articleTwo years after introducing video ads to its primarily audio-centric platform, Pandora believes it has found the right balance between user experience...
View articleYouTube has decided to retire Video Responses due to extreme low click-throughs. Many are lamenting the passing of this little-used feature. But what'...
View articleNBC News Digital Group announced that it is creating an "Original Video Unit," which the group describes as "an in-house production team dedicated to ...
View articleThe insurer of more than 10 million U.S. households has now extended "It's Smarter to Have a Plan" campaign to the digital arena with a series of 15- ...
View articleCalling the TrueView ad format among its most successful to date, Google is now supporting the in-stream video ads for game publishers on the DoubleCl...
View article