Online video offers an over 47 percent completion rate, according to a recent study by Celtra. Read More...
View articleThe three underlying problems that need addressing before cross-device integration becomes a mainstream trend. Read More...
View articleWe might just see this perennial image stalwart transformed by the relentless progress of online video. Read More...
View articleA recent study by Sharethrough and Nielsen shows that native video ads are more effective at increasing brand lift than pre-roll ads. Read More...
View articleNine guidelines to follow for your video SEO success gained from personal experience, industry collaboration, experimentation, and reverse engineering...
View articleGoogle touts success of video service. Read More
View articleRoughly 1.5 billion people will watch at least one online video by 2016, according to a recently released study by online video technology provider Oo...
View articleWhen it's time to distribute a compelling video marketing campaign to the world, mobile is the place to be. Here are six ways to create a mobile-frien...
View articleTV infomercials can sell everything from hair pieces to knives, so the big question is, why has it taken so long for them to move online? Ball home ca...
View articleAdWords for video now displays reach and frequency metrics in the campaign reporting interface, giving marketers and advertisers more insight into how...
View articleMachinima, the video entertainment network for young males, and ULTRA Music have established a partnership aimed at boosting engagement for both brand...
View articleOoyala has showed off its Twitter Video Card solution with a campaign from ESPN. Ooyala provides a platform for online video management, publishing, a...
View articleHubSpot has integrated video marketing platform Vidyard into its offerings, enabling subscribers who use video as part of their marketing campaigns to...
View articleConsumers watched 11.3 billion online video ads last month, according to a new report by comScore. Read More...
View articleIf you're looking to produce videos that are instantly shareable and you'd like to share them quickly on your own, editing video in the cloud might be...
View articlePremium cable channel Cinemax is seeking to keep viewers buzzing online about its new show Banshee-- a dark thriller from True Blood creator Alan Ball...
View articleThe predictions include touch, transmedia, and ERPs. Read More...
View articleVideo-centric Beijing brand sells online only. Read More...
View articleAdobe optimization survey, ClickZ experts identify approaches to improve conversions and returns on marketing investments. Read More...
View articleThe partnership will enable the companies to target B2B and B2C audiences. Read More...
View articleAlmost two-thirds of online mobile video viewing happens at home, according to a new study by Interactive Advertising Bureau (IAB). Read More...
View articlePublishers can overcome these three typical challenges. Read More...
View articleA new study from Kantar Media has found that 77 percent of brands are using national TV advertising exclusively. Read More...
View articleIn a new report, video marketing firm SundaySky sheds light on the growing consumer demand for personal online video relevance. Read More...
View articleGoogle is in the early stages of creating a new shopping experience on video through its wildly popular YouTube site. A new beta feature released just...
View articleClickZ's Melanie White catches up with Mel Carson, founder of Delightful Communications, at SES Chicago. Read More...
View articleA new study from comScore finds that consumers watched 11 billion online video ads in October. Read More...
View article