Clean Bandit teams up with Microsoft in unique sponsorship
“Rather Be” chart-toppers Clean Bandit have teamed up with Microsoft to shoot their latest video through the lens of 50 Lumia smartphone models as part of a unique sponsorship deal.
“Rather Be” chart-toppers Clean Bandit have teamed up with Microsoft to shoot their latest video through the lens of 50 Lumia smartphone models as part of a unique sponsorship deal.
“Rather Be” chart-toppers Clean Bandit have teamed up with Microsoft to shoot their latest video through the lens of 50 Lumia smartphone models as part of a unique sponsorship deal.
The innovative partnership marks a burgeoning relationship between brand’s and band’s, as the industry seeks new ways to target audiences.
The new video for new single “Stronger” is an extension of the band’s sponsorship deal with Microsoft Lumia, which sees the band star in current TV adverts promoting Siri’s nemesis; Cortana, as Microsoft taps into the groups recent chart success.
“With the recent explosion in ‘influencer marketing’ it’s great to see brands taking the next step and combining this with amazing talent like Clean Bandit,” says Rightster Brand Solutions MD Ian Samuel.
The video was directed by polish vloggers, Wlodek Markowicz and Karol Paciorek, who won a competition to direct the marketing music stunt.
The video was shot entirely on a Lumia 930 in RAW.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceScent marketing uses fragrance to influence consumer perceptions and behaviours in commercial settings, aiming to enhance brand value, encourage longe...
View articleNew partnership between innovators creates a digital powerhouse, opening up highly targeted omni channel campaigns that can be connected to online and...
View articleLeading transformation, from mobile phones to being in 195 million smart cars (and almost every robot on earth!) Read More...
View article30-second summary: Long term customer retention is critical but it has an operational growth ceiling Successful customer acquisition has no limits and...
View articleA good customer experience provides differentiation for ecommerce as traditional shops reopen Read More...
View articleOracle CX Sales Strategist, Kayleigh Halko highlights how today’s CRM isn’t cutting it for sellers and why AI needs to be injected to help give intell...
View articleHow customer data platforms (CDPs) are proving to be a great value proposition for retailers, enabling better data intelligence and cross-channel mark...
View articleA new guide by data, analytics, and marketing services provider Data Axle profiles five use cases that demonstrate how agencies can use data to offer ...
View article
Leave a Reply
You must be logged in to post a comment.