SEM + SEO in the U.K. in 2010 [Video]
This panel discussion at SES London examines the current value proposition of search in the U.K.
This panel discussion at SES London examines the current value proposition of search in the U.K.
The paid search marketplace has rocketed from virtually zero to more than $10 billion in the past decade. As return on investment and performance become increasingly important, is search gaining a larger share of advertising revenues or is search generally or at least across some categories, too expensive and competitive?
Can search make an argument for value beyond pure performance and results? Will further insights and performance gains be realized as they relate to an overall SEM and SEO strategy for a brand or has the search industry discovered most of the tricks? This panel takes a hard look at the current value proposition of search in the U.K. and how we got to where we are today.
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