For the brand's 'self-esteem' campaign, Dove has encouraged fans to send themed Snap pictures to the site, and interact with Dove ambassadors of the programme, who respond with real-time advice and feedback.
For the brand’s ‘self-esteem’ campaign, Dove has encouraged fans to send themed Snapchat pictures to the site, and interact with Dove and “ambassadors” of the program, who respond with “real-time advice and feedback”.
The results have been pretty good so far, with 75 conversations in all, and 130,000 views on the Snap pictures that were posted by the company. Social-media agency VaynerMedia and Edelman are working with Dove on the push.
The broader Self-Esteem Weekend begins with an event at the United Nations and follows the a new “Legacy” video campaign and film focused on how mothers and other role models’ self-image affects girls.
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