Get in the driver's seat with new Top Gear Facebook campaign

In a bit to promote the launch of the latest series of Top Gear in 11 different international locations, a new digital campaign from Realise and BBC Worldwide is seeking to place fans in the Top Gear ‘Reasonably Priced Car’ alongside the elusive Stig.

Using the power of Facebook Connect to access a user’s photos and basic information, fans are able to put their own face inside the driver’s helmet as they take a lap of the iconic test track in the Reasonably Priced Car.

Users are then encouraged to share the created image with friends via Facebook, Twitter and email. The image highlights the new series launch date and channel within their specific region, which started with the UK on 2^nd February.

Dave Ward, Creative Director at Realise, explained: “The fan base for Top Gear is massive, spanning 214 territories and multiple languages. They are really engaged and we wanted to leverage that love of this iconic show in social. It’s the dream of Top Gear viewers to drive with The Stig, watching the Star in the Reasonably Priced Car and thinking ‘I would love to do that’. I think the fans are going to love it.”

Delivered by the team at Realise, the application is the latest campaign for BBC Worldwide, following the recent ‘Who is Coming’ social campaign for Doctor Who, which allowed fans to be part of the show’s titles, and generated over 330,000 personalised invites to watch the show’s 50^th Anniversary episode.