Litter louts shamed in Hong Kong with DNA testing campaign
Hong Kong is putting faces to the city’s rubbish citizens in a crime-fighting campaign to clamp down on litter louts.
Hong Kong is putting faces to the city’s rubbish citizens in a crime-fighting campaign to clamp down on litter louts.
Hong Kong is putting faces to the city’s rubbish citizens in a crime-fighting campaign to clamp down on litter louts.
Ogilvy & Mather Hong is using DNA testing to shame the guilty, collecting samples from discarded litter dumped across the bulging metropolis.
‘The Face of Litter’ campaign will display poster portraits of suspects across the city and online from the guilty stands of DNA.
However, the age of the criminal cannot be determined from the DNA alone, but scientists can use other factors such as litter type and location to arrive at an approximation.
Executive creative officer Ogilvy & Mather Hong Kong, Reed Collins, said: “This campaign is one of a kind. It’s interactive. It’s innovative. It’s our own science experiment that we’re using to create social change.
“Litter is such a major problem in Hong Kong and thanks to newly available DNA technology we can now put a face to this anonymous crime and get people to think twice about littering.”
The campaign has been launched to raise awareness for the Hong Kong Cleanup Initiative in conjunction with Global Earth Day (22 April).
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Bullsh*t. Unless this alleged “newly available DNA technology” really has discovered that only bald people drop litter.