Mad//Fest Is 2 Weeks Away — Here’s Your Early Game Plan
Creative chaos incoming — 2 weeks to go! See what we’ll be covering
Sophie Bruxner-Randall
June 16, 2025
Welcome to Unofficially MadFest — the official media-partner newsletter bringing you speaker scoops, creative hacks, and festival buzz straight from Mad//Fest London.
In just 2 weeks, the UK’s boldest marketing festival takes over Shoreditch — and we’ll be there live, reporting from the ground so you don’t miss a beat.
Sessions & Speakers to Watch
The 2025 agenda is stacked. Expect everything from CMO masterclasses to challenger-brand stunts and creative collisions.
Some we’ve already circled:
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Julia Goldin, LEGO — how to build timeless brands in a shifting digital world
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Rory Sutherland, Ogilvy — why behavioural science still beats big budgets
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Richard Ayoade — the consumer insight x comedy crossover you didn’t know you needed
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Brand stages featuring the likes of Unilever, Heineken, Mars, Diageo and more.
Pro tip: Now’s the time to reverse-engineer your schedule — and leave room for courtyard serendipity.
As your official MadFest media feed, here’s what’s coming from Unofficially MadFest:
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Countdown content → daily dispatches from now through the show
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Live floor buzz → 60-second Shorts, Hot Takes, and speaker scoops posted in real time
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Post-show playbooks → deep-dive interviews and creative trends you can action
What Went Down at Mad//Fest 2024?
Mad//Fest 2024 was… a lot. In the best way.
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✅ CMO keynotes from Boots, Mars, and Heineken drew record crowds
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✅ Pinterest’s “Creative Canvas” activation turned heads and phones
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✅ The rooftop afterparties? Still recovering
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✅ TikTok’s creator-led studio gave brands a crash course in Gen Z engagement
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✅ Rory Sutherland dropped this banger:
“The opposite of a good idea isn’t a bad idea. It’s a boring one.”
Rory Sutherland, Vice Chairman of Ogilvy and longtime Mad//Fest headliner.
Expect 2025 to double down — louder brand stunts, spicier sessions, and more surprise moments from the crowd. And yes, we’ll be there for all of it.
️ How to Prep Like a Pro
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Download the app (it launches for everyone soon — watch this space).
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Have a “why connect?” message ready — networking is fast and furious.
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Pack a portable charger. The good stuff often happens between official sessions.
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Follow us to catch surprise speaker moments and floor hacks.
Next Drop → 1 Week To Go!
Coming to your inbox next week — stay tuned.
See you in Shoreditch
Cheers,
The Unofficially MadFest Team
Unofficially MadFest is a ClickZ Media publication in the Events division
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