MAD//Fest Is On!
Here’s what’s shaping Day 1 — plus your essential checklist before you hit the floor.
Zihan Lyu
July 01, 2025
Welcome to Unofficially MAD//Fest — the official media-partner newsletter bringing you speaker scoops, creative hacks, and festival buzz straight from MAD//Fest London.
10:30 – 10:50
Collab-o-rama: Duolingo's unexpected partnerships for global success
Rebeca Ricoy – Director of Marketing – LATAM + EMEA, Duolingo
11:10 – 11:30
Heineken: The Art of Standing out in a beige world.
Rajeev Sathyesh – CMO, Heineken UK, Heineken
11:35 – 11:55
The Human Algorithm: rebuilding belief in the AI era
Hannah Walker – Head of Mid Market UK, Reddit Inc
12:40 – 13:00
The abracadabra magic touch – human or AI?
Julia Linehan – Founder and CEO, The Digital Voice™
Alice Anson – Director of Digital Media, Nectar360 / /Sainsbury’s
James MacDonald – Co-Founder & Chief Revenue Officer, Limelight
Lauren Barnett – Head of UK Sales, Samsung Ads
15:00 – 15:45
Fast, Frictionless, Forgettable: The CX Trap Luxury Brands Must Avoid
Isabella Rogers – Chief Marketing Officer, Godiva
Andy McGregor – Marketing Director, Porsche
Gordon Giles – Chief Marketing Officer, Creed
The Female Leaders’ Club is back
MAD//Fest’s Female Leaders’ Club returns for a two-day takeover (1–2 July) designed to inform, connect and inspire the next generation of female changemakers across marketing, media, and tech.
Expect high-impact keynotes, hands-on workshops — plus speed mentoring, and curated networking with women (and allies) making real moves across the industry.
Featured speakers include:
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Ruby Raut, CEO of WUKA, pioneering sustainable period products
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Karen Stacey, WACL President & CEO, Digital Cinema Media
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Alice Dearing, Team GB’s first Black female swimmer and campaigner
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Claire Nelson, MD, Netball Super League
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Nishma Patel Robb, marketing powerhouse and visibility coach
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Daniele Fiandaca, founder of Token Man, championing gender equity
New for 2025:
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Mentor-Up-Close by Fala – a 90-minute speed-mentoring session with just 12 exclusive mentee slots
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Free 30-minute coaching tasters with pro coaches — limited spots available
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Speed networking hosted by Empower Club — real talk, real connections
⏳ Ready, Set, Go!
Venue:
Old Truman Brewery, Ely’s Yard, 15 Hanbury Street, London, E1 6QR.
General registration begins at 9am!
Download the App
Check the latest schedule, bookmark your sessions, and access venue maps. (Available via the App Store & Google Play – search “MAD//Events”)
Don’t Forget…
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Add us to contacts
→ hello@unofficialinsights.com (so we don’t land in spam during the show)
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Follow us live
That’s your Day 1 cheat sheet. Stay sharp, stay curious. See you out there!
— The Unofficially MAD//Fest Team
Unofficially MAD//Fest is a ClickZ Media publication in the Events division
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