Cue the cyclical London rush-hour crush, add a giant Octopus atop a broken down truck on one of the busiest stretches of tarmac in the country - watch as Twitter sets on fire.
Cue cyclical London rush-hour crush, add a giant Octopus atop a broken down truck on one of the busiest stretches of tarmac in the country – watch as Twitter sets on fire.
Transporting a giant replica of ‘Paul the Octopus’, made famous after seemingly predicting the outcomes of eight 2010 World Cup matches, Betfair apologised for bringing disgruntled motorists to a standstill, blaming a broken down truck.
In a statement on its official Twitter feed, Betfair said: “We’d like to apologise for any inconvenience that has been caused by the breakdown this morning at Oxford Circus.
“While transporting a prop which was used in a recent advertising campaign, unfortunately our truck broke down on its way to a holding location”.
Whether connecting with a new audience or simply beeping the horns of angry motorists, Befair certainly thought of a good way to boost brand awareness at a crucial moment in their businesses calendar ahead of the 2014 World Cup, two weeks away.
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