Optical illusions to feature in new Mitsubishi Motors idents

A renewed Mitsubishi Motors’ sponsorship of Channel 4 Documentaries will be brought to life with optical illusions and brain teasing tricks.

Golley Slater Cardiff has been commissioned to re-invigorate the suite of idents, which are set to hit screens on Wednesday, 1^st April.

The films showcase Mitsubishi Motors range of cars in the UK.

The new campaign aligns Mitsubishi’s reputation for looking at motoring differently with C4’s ethos of creating boundary-pushing content.

Golley Slater commissioned five films using a mixture of traditional illusion techniques and art department trickery, mixed with state-of-the-art motion control rigs and post-production processes.

Directed by Bugsy Steel, each illusion has a different style and technique and importantly was achieved in camera, for real, with no CGI.

David Abbott, Creative Head at Golley Slater Cardiff, said: “[We wanted to] develop the ‘changing perceptions’ theme from last year, so each vehicle is the subject of a mind-bending visual trick or optical illusion designed around the character of the car.

“TV idents so often get lost in the clutter of mid-programme advertising breaks, so the aim was to capture viewers’ attention with a ‘how did they do that?!’ moment, before they get up to stick the kettle on.”

The idents will appear on Channel 4’s Time Team, Big Fat Gypsy Weddings, 24 Hours in A & E and World’s Weirdest Weather.