Orangina launches 'C'est Shook'
Orangina's latest campaign emphasises the brand's French identity and repositions the drink away from childhood nostalgia towards adulthood.
Orangina's latest campaign emphasises the brand's French identity and repositions the drink away from childhood nostalgia towards adulthood.
https://www.youtube.com/watch?v=KZ7AqZes1fE
Orangina’s latest campaign emphasises the brand’s French identity and repositions the drink away from childhood nostalgia towards adulthood.
The ad includes a new strapline for the brand, “C’est shook” (which refers to the fact you have to shake the bottle before drinking it) and shows a boy running down a hotel corridor to a lift. The lift doors open to reveal a French girl hula-hooping while shaking Orangina, to the upbeat French track “J’adore ce flic”. The campaign is created by award-winning agency Grey London.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceScent marketing uses fragrance to influence consumer perceptions and behaviours in commercial settings, aiming to enhance brand value, encourage longe...
View articleNew partnership between innovators creates a digital powerhouse, opening up highly targeted omni channel campaigns that can be connected to online and...
View articleLeading transformation, from mobile phones to being in 195 million smart cars (and almost every robot on earth!) Read More...
View article30-second summary: Long term customer retention is critical but it has an operational growth ceiling Successful customer acquisition has no limits and...
View articleA good customer experience provides differentiation for ecommerce as traditional shops reopen Read More...
View articleOracle CX Sales Strategist, Kayleigh Halko highlights how today’s CRM isn’t cutting it for sellers and why AI needs to be injected to help give intell...
View articleHow customer data platforms (CDPs) are proving to be a great value proposition for retailers, enabling better data intelligence and cross-channel mark...
View articleA new guide by data, analytics, and marketing services provider Data Axle profiles five use cases that demonstrate how agencies can use data to offer ...
View article
Leave a Reply
You must be logged in to post a comment.