Clate Mask, CEO of Keap, makes a case for why it is essential to use a CRM with automation features to run your small business and discusses how to le...
View articleAffinity Co-founder and CEO, Ray Zhou, speaks to how AI and technology is helping reshape the way businesses manage relationships. Read More...
View articleExponea, a Customer Data Platform provider, created a cheat sheet that helps define and clarify three common marketing technologies: CDPs, DMPs and CR...
View articleCDP (or the Customer Data Platform) collects data from the internet and offline sources in real-time in order to create a unified customer view, that ...
View resourceClearbit today released Clearbit X, a platform that lets businesses layer their own CRM data on Clearbit’s to create enhanced / customized account pro...
View articleTraditional CRMs haven’t kept pace with the changing buying process. A look into how current tools are failing, and how a more personalized CRM improv...
View articleToo often, a CRM is treated as a catch-all for customer data. And over time, it gets messy. How to clean up your CRM data quality. Read More...
View articleLast week, Apple and Salesforce announced a new partnership that aims to create “powerful new mobile apps for business;" a move that could also be the...
View articleFor marketers, the pressure to prove ROI increases, how can you successfully answer, in dollars and KPIs, the promise of technology in building smarte...
View resourceWhat can marketers gain from collecting and integrating touchpoint data into the CRM system? Read More...
View articleAs CRM makes a comeback, here are five tips for setting up strong, foundational systems and data to drive and engage consumers towards e-commerce. Re...
View articleIntegrating MAP technology with a CRM system is essential for having an efficient marketing automation structure. However, there are three glaring err...
View articleHere are some tips for utilizing cloud-based software that merges CRM functionality with marketing automation, generating effective and efficient inte...
View articleSocial teams shouldn't skip measurements and metrics. Measures of behavioral, persona, and stratification data can drive strategy. Read More...
View articleMany marketers have issues with their CRM software. Here are four things that may be bothering you and what you can do to fix the problem. Read More...
View articleA review of the Sitecore Experience Platform Analytics features and how marketers can best use it to their advantage when it comes to analyzing custom...
View articleIn order to get the most out of your sales this holiday season and beyond, make sure to leverage your customer relationship management system in the b...
View articleKicking off our interviews from the recent Digital Marketing Show, Rachel Pollard talks about getting mischievous and rocking it on social media, the ...
View articleBefore you can even begin to think about implementing a CRM system, you need to make sure you have these five basic marketing tools down first. Read M...
View articleA look at whether marketing automation systems should be integrated into many facets of an organization, and what that would look like. Read More...
View articleAlthough the UGG founder started his business before the dawn of CRM systems, marketers can learn a lot from the UGG success story. Read More...
View articleAlthough CRM systems can be extremely helpful in your marketing efforts, many marketers struggle to use them effectively. Read More...
View articleCustomer relationship management systems are meant to manage the selling process, but marketing automation systems to manage the buying process are al...
View articleBy combining social media marketing with CRM, you can go from just attracting attention to actually making money. How can social and CRM work together...
View articleNew features in MailChimp's services are making auto-responders things of the past. How? And what does this mean for digital marketers at small busine...
View articleIs a customer relationship management system on the horizon for LinkedIn? If so, what would it look like, and how should other CRM vendors prepare to ...
View articleSalesforce and ExactTarget Marketing Cloud form the basis of a loyalty program that aims to surprise guests with unexpected treats and rewards, all in...
View articleThere's a fine line between impressing your customers with what you remember about them and creeping them out with your extensive knowledge - here are...
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