One in five e-mail marketers fail to apply analytics to their e-mail marketing campaigns. Read More...
View articleThe E.U.'s consumer affairs commissioner invited industry to produce a framework through which consumer rights are protected, and hinted further E.U. ...
View articleWays to find out whether engines see the same site you do. Read More...
View articleThe dividing line between online video and traditional TV gets increasingly blurred. Read More...
View articleThe multimedia software developer shares best practices on preparing Flash pages for search engine optimization. Read More...
View articleGoogle and AOL are considering a request from Open Rights Group to prevent Phorm from tracking user interactions on their Web sites. Read More...
View articleTechnology to automate search campaigns can bring double-digit efficiency gains. But don't leave out the human touch. Read More...
View articleJust a reminder that the Interactive Advertising Bureau is hosting an event on online political advertising April 10 in Washington, D.C Read More...
View articleHow to use Google and Yahoo to your advantage locally. Read More
View articleSocial media and ad firm Federated Media hopes an experimental project branded by Microsoft leads to a long partnership with Twitter. Read More...
View articleMagna names lead global forecaster; MRM mourns the loss of EVP Jon Schneider; the Center for Oral History and West Point create site to depict militar...
View articleThe economy isn't the only thing relying on consumers to shop till they drop. A conversation with Akamai's Matt Karasick. Read More...
View articleDigital agency uses predictive analytics model to estimate auto sales and drive marketing budget. Read More...
View articleIndividual markets like Russia, Poland, and Latvia are at varying levels of maturity, but some think they must work together to mirror Western Europea...
View articleKeyword-driven marketing is very much about getting inside consumers' heads. Read More...
View articleMembership in TuDiabetes is nearing 8,000 and growing almost 15 percent a month. Read More...
View articleLike most people clued into the security and privacy issues surrounding digital advertising, I understand why people are concerned about them, and why...
View articleA Nielsen Company report finds all advertising categories except Hispanic cable TV and cable TV suffered declines in spending last year. Read More...
View articleFour options for collecting conversion data to help optimize paid search campaigns. Read More...
View articleA look at the brands that get visitors and keep users engaged the longest both at home and work. Read More...
View articleWhat every online media planner needs to know about the industry association's initiatives to promote standards and best practices. Read More...
View articleA content network CEO provides an overview of how digital video content (and brand content!) is being consumed across different countries. Read More...
View articleAll you viral, WOM marketers out there will get a kick outta this Read More...
View articleAre you aligning your business' priorities, budget, staff, and strategic thinking with the behavior and preferences of their customers? Here are three...
View articleSpeciality retailer plans extensive tie-ins between its virtual world and more than 900 real-life stores. Read More...
View articleOnly a minority of campaign impressions ever reach their intended audience, researchers say. Read More...
View article