We review the top news in martech from the week of December 31, 2018–January 7, 2019. Read More...
View articleMany marketers have built social media audiences so wide they're losing sight of who they were originally trying to reach. Here are 4 ways to keep you...
View articleDigital transformation could be in the running for "buzzword of the year." And yet, it's something businesses take very seriously. Here's a primer for...
View articleDo you love martech? So do we. If you know a great martech company, person, team, or tool, nominate them now for the ClickZ Marketing Technology Award...
View articleLocalization is a crucial piece of a larger personalization effort. Here's a strategy for localizing marketing content in seven concrete steps. Read M...
View articleBlack Mirror's "Bandersnatch" episode provides viewers with a unique experience and Netflix with a ton of data. Will more interactive content follow s...
View articleChatbots can—and should—be used to create more intelligent customer experiences. Here's how you can blend AI with the ingenuity of your human sales ag...
View articleIf you’re planning on marketing AI products in 2019, first challenge yourself and your team to answer these three questions about your approach. Read ...
View articleWe review the top news in martech from the week of December 31, 2018–January 7, 2019. Read More...
View articleFor marketers, the need to produce more content, better content, enough content -- is only increasing. Content automation with AI can change how we wo...
View articleHow does the rise of mobile usage affect retailers? What can we learn from global commerce 2018 about what the future of ecommerce will look like? Rea...
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View articleHere are the key trends to keep in mind as you work on your digital marketing strategy for 2019. Video, Stories, conversational content, and more. Rea...
View articlePeople would rather learn about a brand through content than ads. Creating their own publications, Airbnb, Barneys and Casper take that and run with i...
View articleRoundup of our fan favorite pieces on marketing technology from 2018. Feat: rapidly growing startups, big name acquisitions, trends in martech, and mo...
View articleThe influencer marketing landscape has changed tremendously over the past few years. Going into 2019, how will it continue to evolve? Read More...
View articleRoundup of our fan favorite pieces on digital transformation from 2018. Feat: future of retail, trends in ecommerce, rise of customer experience, and ...
View articleAdoption of mobile payments in the U.S. is slowly but steadily increasing, something that can be accelerated as more Amazon Go stores pop up. Read Mor...
View articleBefore the holidays are over, ask yourself: Are we paying enough attention to our brand loyalists? How Barbie, Trader Joes, and others keep their focu...
View articleNow that the 2018 holiday season is over, we're looking back at some of the past few weeks' biggest trends, from mobile commerce to ecommerce in Wyomi...
View articleDeliberate content marketing, revamped email newsletters, small companies taking on giants, martech automation, and other demand generation 2019 trend...
View articleMore marketers are realizing how the right tech can boost our marketing efforts and we’re ready to adapt our strategies for 2019. Five key trends to k...
View articleA lot of buzz has been devoted to blockchain in ad tech this year, but marketers are still uncertain how to separate what’s real and what’s not. Read ...
View articleAR/VR will be more integrated in shopping. Subscription services will out-perform traditional. Dynamic commerce for personalized customer experience R...
View articleTaking advantage of the new possibilities enabled by digital requires organizations to engage in agile marketing. What it is, and how you can start. R...
View articleThe average US adult spends more than 3.5 hours a day on mobile. Here are just a handful of the developments we can expect in mobile marketing for 201...
View articleThe DOJ recently indicted a massive digital ad fraud ring. Insight from Brave, Lucidity, Rebel AI, and AdLedger on how blockchain could have prevented...
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