In today's economy, when someone claims to see a light at the end of the tunnel, we might be skeptical. But Dana doesn't think Jeff Bezos is hallucina...
View articleIf you think all e-commerce shoppers are "grab and goers," you've missed the boat. According to Susan, it's time to factor emotion in to the buy and b...
View articleThe most common source of campaign performance data is the publishing site. But agencies also like to use third-party banner servers, client-side repo...
View articleSo you lost your dot-com job. What to do now? Well, once you get tired of wringing your hands and the baristas won't float you any more half-caf caram...
View articleThe online advertising sector is not all that bad -- and actually could be getting better -- according to a report from Nielsen//NetRatings' AdSpectru...
View articleWhat light could the old Mickey Rooney-Judy Garland film "Babes in Arms" possibly shed on the current state of e-commerce? According to Dana, everyone...
View articleThere was no Internet in Harper Lee's time, but her Atticus Finch knew some timeless truths. Take his advice. Stand in your customers' shoes, and take...
View articleA new Nielsen//Netratings report lends some optimism to the year'soutlook for online advertising, as traditional advertisers bought moreimpressions th...
View articleUnless you're making money as a speculator, the cost of domain names is a bugaboo. Luckily, Dana proposes two viable solutions. Read More...
View articleYou don't need a B.A. or M.S. or Ph.D. to know that beyond the ABCs of running a site are the GTC and POA. Bryan spells it all out for you. Read More...
View articleJust when Dana thinks every market research method has been found, he runs into someone like David Holtzman. Read More...
View articleThe amount of time European at-home Internet users spend online has risen dramatically in the past nine months, according to data compiled by Jupiter ...
View articleIt's been said that absolute power corrupts absolutely. But once women get their share and begin to exercise it, one thing becomes absolutely clear: P...
View articleWant to improve the user experience on your site? Apply Maslow's theory of human needs to create a hierarchy of user needs focused on your site and us...
View articleThere's a world of communications technology out there, often in places you might least expect. It may seem a chaotic world, but there's a message in ...
View articleThe United States is a technology economy. If the tech stocks can't come back, we're not getting out of this recession. So whose investment strategy a...
View articleFor every copywriter, artist, projectmanager, or Web designer struggling to provide a clear, sane way of presenting information, "Information Anxiety ...
View articleDana says the numbers are getting "serious like a heart attack" in Internet advertising. But luckily the American Association of Advertising Agencies ...
View articleThe Internet boom is over. But if you can look beyond the bust and apply the old rules to the new medium in a coherent, meaningful way, Dana says you ...
View articleAffiliate marketing continues to steam ahead, but not without hitting some choppy water. Luckily, Joel delivers a thorough update of category winners,...
View articleWhat if each savvy Internet marketer donated a few hours to teach just one friend about the Internet, and that friend taught another friend? According...
View articleThe top Digital Media/Web Properties for the month of February according to Jupiter Media Metrix. Read More...
View articleThe only constant in the world of business, the World Wide Web, and the world at large is that there will always be change. The question remains: Is c...
View articleThe Top 25 Web properties for the month of February 2001 ranked by unique audience according to Nielsen//NetRatings Inc. Read More...
View articleMarkets hate uncertainty. But if we're ever going to get the Internet economy going again, Dana says we'd better lighten up and embrace relativity. Re...
View articleGet relevant or get out. Out of Kim’s email inbox, that is. The key? Database marketing. Think of it as your strategy for keeping your marketing messa...
View articleWhat ails the Internet industry is the same thing that ails every new industry: It's difficult to tell the difference between vision and delusion. Sur...
View articleThe always-on capability of broadband faces two major hurdles. While Dana says clearing them is easy, delays in implementing solutions could mean a de...
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