Here's how wearables create the potential for marketers to collect data and target customers on an intimate and personalized basis, ultimately driving...
View articleGordon Choi breaks down web analytics and tips for data capture, extraction, manipulation and presentation. Read More...
View articleGoogle has responded to the European Commission’s (EC) accusations that it is anti-competitive in its shopping search results. Read More...
View articleHow will Twitter's change to its DM character limit policy impact communication between brands and consumers, and alter the standards for customer eng...
View articleHere is how three current social media platforms - Snapchat, Pinterest, and Twitter - are actively trying to surpass the initial expectations of their...
View articleEmail is still the preferred way to receive promotions and marketing offers, says research by Adobe. A whopping 63 per cent of consumers prefer to be ...
View articleWhen updating and optimizing analytics functions the final product is only as good as the preparation. These insights can help you execute an effectiv...
View articleThe evolution of audio as a portable medium justifies the progressive rationale behind leveraging digital audio resources to support mobile advertisin...
View articleAlibaba's foray into the cloud brings brands even closer to integrating their digital strategies to fit a truly digital, mobile society. Read More...
View articleAny brand can now advertise on a WeChat user's private Moments feed, in a move Tencent will be hoping balances advertising revenue with user expectati...
View articleThe global partnership will provide GroupM’s and WPP’s agencies and clients with access to BuzzFeed’s creative and data assets for the first time. Rea...
View articleThrough a partnership with Facebook and Oracle, Hulu is going to make its premium video inventory available programmatically for the first time. Read ...
View articleThe percentage of online sales completed through mobile devices may have reached a plateau, according to new research. The latest data from IMRG and C...
View articleOne solution digital marketers can use for circumventing ad blockers is initiating a strategy based on intent marketing. Read More...
View articleInconsistencies regarding the expected standards of viewability are even apparent on large video platforms like YouTube and Google. That said, is view...
View articlePracticology has released the findings from six months of research into retailers’ email marketing campaigns. Conclusions? There's substantial room fo...
View articleHaving difficulty determining how to efficiently incorporate real-time data into your business strategy? Here are five ways digital marketers can effe...
View articleChinese online shoppers are increasingly buying products on overseas sites, says new research from Taobao. Read More...
View articleA new survey carried out by Pew Research Centre has revealed that 36% of smartphone owners report using messaging apps including WhatsApp, Kik or iMes...
View articleSpotify’s new privacy policy - which collects user contacts, photos, location, and media files from smartphones - has been heavily criticised for its ...
View articleIn this fourth annual review, we observe, compare, and analyze email marketing companies experiencing upward mobility as defined by job availability, ...
View articleAhead of StrategyEye’s Future of Travel event on Wednesday 2nd September, Stephen Tayor, vice president and managing director of travel ad platform So...
View articleHow to evaluate demand side platforms for a programmatic strategy in China. Read More...
View articleThe IAB UK is committed to tackling five major industry issues: brand safety, ad viewability, ad fraud, ad blocking and user privacy. Read More...
View articleThis week's unmasked marketer is Jenna Tiffany, Digital Marketing Strategist at Communicator, who loves her her puppy Archie, and cringes when the buz...
View articleThailand's bombing tragedy led the week on Twitter, divorce lawyers were a central theme of the Ashley Madison leaks, and #WorldPhotographyDay gave th...
View articleLearning from past errors made in marketing automation can only increase overall efficiency and productivity. Considering these tips can induce a swif...
View articleFacebook has overtaken Google as the top platform for online news traffic, according to new research by Parse.ly. The study, which highlights the incr...
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