With data analytics, marketing is becoming more appealing and less intrusive - more like a service. Read More...
View articleWebsite and advertising data is black and white, but we still need a little color to truly improve performance! Read More...
View articleDon't get distracted by what you might get, but focus on what you know you can have. Read More...
View articleFirms agreed to implement appropriate corrections. Read More...
View articleBeverages company to mine tweets to put on concerts. Read More...
View articleTo make accurate budgeting decisions, marketers need to take into account multi-channel, multi-touch purchasing cycles. Here are two examples of how a...
View articleIt is important for us to ask: just because we can target people, should we? Read More...
View articleBrands and publishers prepare for May 26 privacy directive deadline in U.K., as others wait. Read More...
View articleTV and social media players could help one another attract brand dollars. Read More...
View articleToo many media planners are just blindly applying data layers on top of each other without actually analyzing the ROI of the different layers. Read Mo...
View articleSystem will incorporate Yahoo, AOL, and MSN network inventory with several data sets. Read More...
View articleTargeted Victory partners exclusively with one large online Hispanic data firm. Read More...
View articleThe fastest climbers on the big data learning curve represent the future of marketing. Are you prepared? Read More...
View articleIn order to deliver a tailored experience to different shoppers, retailers must be able to segment their visitors effectively. Read More...
View articleBehavioral icon will move to Canada, too, and possibly Australia and South America. Read More...
View articleSystem lets them consumers set mobile tracking preferences. Read More...
View articleSXSW buzz-child sounds patient about creating revenue. Read More...
View articleDemocrats' largest database, Catalist and online ad firm Collective partner to produce DSPolitical. Read More...
View articleAgency publishes final privacy framework, reaffirming support for legislation. Read More...
View articleSenators investigating how 33 popular iPhone applications collect consumer data. Read More...
View articleIs it the latest in a series of technology fads or does it hold great potential for analytics? Read More...
View articleData privacy authorities submit 69 questions to search giant. Read More...
View articleLeaders gathered today in Brussels and Washington, D.C. to discuss goals for a global privacy framework. Read More...
View articleThe race to obtain better insights about customers and prospects is in large part a recruiting game. Read More...
View articleBecause capturing, processing, and interpreting data costs money, consider these approaches that help marketers maximize data for their businesses. Re...
View articleAmerica’s Got Talent host will talk teen Internet safety at a congressional briefing on Wednesday. Read More...
View articleSenator Charles Schumer concerned apps could be collecting names, numbers and emails. Read More...
View articleViviane Reding concerned by search giant's policy changes Read More...
View article