A report by eMarketer expects a record quarter for online consumer spending in the fourth quarter of 2001, and more than 14 million more shoppers than...
View articleOnline retailing revenues in Latin America are expected to reach $1.28 billion by the end of 2001, more than double the $540 million from 2000, accord...
View articleEnough of what everyone's doing wrong on the Web. Here's a company Joe thinks is picture-perfect. This case study looks at ways to keep customers happ...
View articleCan the direct response and branding concepts be reconciled? Jim discusses how they might be in this further explanation of engagement branding. Read ...
View articleThe estimated $20 million account -- and the task of repositioning one of the country's largest software firms -- goes to the agency behind "Got Milk....
View articleWhat do you want? What do you need? How much will it cost? This week, Paul suggests how to go about selecting a company to help your business with sea...
View articleWhy does Lynne love thee? Let her count the reasons. And one of the most important is the fact that email can help businesses survive in these trouble...
View articleFlying in the face of research that has predicted a prosperous holiday season for online retailers, a study by Odyssey found online consumers have bec...
View articleOffline coupons drive them to online stores, online coupons drive them into offline stores. Leverage coupons correctly, and you could have a very merr...
View articleA troubled fast food player teams up with the media giant -- trading in-store promotions for sponsorships and co-branded online contests. Read More...
View articleI had a good conversation with the supply chain director for a manufacturing company in the Bay Area last week. In giving his assessment on how his co...
View articleThree-quarters of U.S. households will have the ability to receive high-speed Internet access by the end of 2001, up from the 60 percent that were abl...
View articleWhat were Yahoo! execs thinking when they signed programming deals for the Broadcast division this week? By Rebecca's reckoning, the agreements don't ...
View articlePersonalization has made so much progress in the last few years, it seems that we’re nearly back to where we began. In the second of this two-part ser...
View articleYou're good. You're versatile. But are you as versatile as you think? Even our resident copywriting expert discovered -- after two decades on the job ...
View articleThe current economic climate could be good news for firms in the e-learning market, as companies are looking to control costs while at the same time e...
View articleA face-off between privacy advocates and mass marketers is expected to soon come to a head. Read More...
View articleThe heady days of 1998 and 1999 allowed many to fall into slipshod marketing practices. But current conditions call for a very different approach. Rea...
View articleUPDATE: Weeks of heated speculation draw to a close with the marriage of two players in the troubled online ad serving and network business. Read More...
View articleThe online audience measurement space continues to undergo massive alliances and acquisitions, with a niche, streaming media player landing alliances ...
View articleWhile a federal judge orders AOL to stop distributing version 6.0 , AOL Time Warner uses the buzz surrounding the first movie installment of The Lord ...
View articleThe Web portal's efforts to parlay on-demand video into ad dollars get a boost through deals with Carsey-Werner and allFOOD.com -- but the Web portal ...
View articleThe holidays could be a tough sell this year. Experts have been scrutinizing consumers' buying and spending with a view toward what's changed since Se...
View articleBecause we can collect, measure, and analyze so much data on the Web, you'd think e-tailing would be a marketer's dream. Too often, it's a nightmare. ...
View articlePersonalization has made so much progress in the last few years that it seems we’re nearly back to where we began. Read More...
View articleAn online greeting card company wanted to see if adding audio to an email campaign would affect its results. Listen up to hear what it discovered. Rea...
View articleThe key to succeeding with online banking isnot attempting to move all interactions online, a study by the TowerGroup suggests, but rather connecting ...
View articleWith the economy on the decline for nearly 18 months, patterns are emerging as to where the Web-marketing world is heading and what it takes to surviv...
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