It was the year of e-commerce for many, the pundits say. And no one knows that better than Amy Strycula, who bought every single item on of her holida...
View articleMarketers turn raw data into powerful knowledge by using the information, insight and understanding gained over time in their relationships with custo...
View articleWhatever branding used to be -- referring as it does to a one-way activity involving terrified cattle and a glowing iron -- it ISN'T now in the world ...
View articleThere are two schools of thought when it comes to setting up shop. The first is that everything should be about the customer. The second is that the m...
View articleEmail marketing is indeed the killer app for the new year. But only if it is done right. Steve Markowitz offers up the key components of effective ema...
View articleThe role that online information plays in the purchasing decisions of Internet shoppers was highlighted recently in research done by NetSmart Research...
View articleAmazon's spectacular rise has shown that behemoths like Barnes & Noble are vulnerable, and that upstart Internet- born-and-bred alternatives are often...
View articleWhose ad spending numbers do you believe? In one corner is the Internet Advertising Bureau. In the other corner is the monthly InterWatch report (prev...
View articleBroadband Internet technologies such as cable, ADSL, and DSL will skyrocket in the next few years according to research by Forrester. Currently, Forre...
View articleWithout fail, every new year begets an occasion to look towards the future. Whether it's Jeanne Dixon predicting alien invaders among the cast of The ...
View articleIf online retailers make customer service the absolute core of their online business, they will never have to worry about losing business to bricks-an...
View articleDespite the growing acceptance of the internet as a vehicle for conducting business, e-commerce still tends to be regarded as something of a stepchild...
View articleE*TRADE Group Inc. entered a strategic marketing partnershipwith CNNfn.com, furthering its strategy of obtaining a significant brandedpresence on top ...
View articleInternational Data Group (IDG) in Boston, the ITmedia and information company, said that IDG.net, its network of technology-specific sites around the ...
View articleThe last minute rush to send electronic cards to friends and family helped drive traffic to sites in the Net Ratings' Specialty retailer category up 8...
View articleHere's the last word on the debate that's been raging on these pages lately. Web advertising DOES work, Janet Ryan says. But most effectively in the r...
View articleMarketers are optimistic about 2005 budget increases and they areexpecting to spend more on the Web. Read More...
View article"Why do so many brains turn to mush when they sit down to build a company web site?" queries Nick Usborne. He answers that question pretty effectively...
View articleDo we fully understand what it means to be a consultant in a selling role? Do you know what it means to be client-centric? Janet Ryan does, and she la...
View articleTwo companies...two radically different approaches to dealing with customer complaints. Which one do you want to do business with? Read More...
View articleGreg Bulmash hates malls...so this year, he decides to avoid the malls altogether and do all of his Christmas shopping online. How'd it go? Well...it ...
View articleBooking travel purchases online often costs more than going through traditional channels according to research by a Penn State University professor. R...
View articleWell, the much-anticipated holiday '98 season is here. The season that has made online merchants eager to realize the growth in online buying over las...
View articleJudging from the amount of coverage and attention the European internet is getting in the American press these days, the cry, "The Yankees are coming!...
View articleOnline wine merchant Virtual Vineyards chose kirshenbaum bond & partners west in San Francisco to handle its account. Read More...
View articleMore than a third (36%) of Internet users say that their opinions of one ormore product brands has changed as a result of using the Internet, accordin...
View articleAfter a three-month review, Juno Online Services has awarded its multi-million dollar integrated marketing assignment to DDB Needham . The account is ...
View articleThe web is transforming customer relationships. The fact is that soon your customers will not relate to you on the same terms. Translation: In the not...
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