Nick promised to talk about creating a small online business that is based in a local area. And when was the last time you read about a small, local I...
View articleOne of the great mysteries of web publishing has been the penchant to put articles on two or more separate "pages." There are no pages in the virtual ...
View articleWhat level of direct response do you practice on your site? Everyone claims their site is heavily into the direct response thing. But there's a lot of...
View articleWould you open a department store where half your customers got lost and left in frustration? Or a multiplex where nobody can find their movie? Of cou...
View articleIn the big scheme of Internet things, the PC promises to be akin to Orville and Wilbur Wright's infamous 12 seconds. Brief, but historic. Just as we l...
View articleBizProLink, a B-to-B e-commercemarketplace featuring professional portal communities, kicked off anadvertising campaign in the online September issue ...
View articleOnline brokerage Mydiscountbroker.com launched amulti-year, $40 million integrated national advertising campaign thatincludes TV and print media compo...
View articleDoes your media department get along with your production team? Be honest, now. Tom's fellow agency folk talk about these communication problems. And ...
View articleMichael Fischler tells you where he thinks the Net is headed in the not so distant future. Broad access, reliable functionality, less emphasis on comp...
View articleClickZ Forum members focused on the what-ifs of internet access through TV. TV/set-top boxes, anyone? The Internet Advertising group covered ad placem...
View articleClickZ Forum members continued to chew on rich media and pondered what information sales reps should reveal to competitors. I-Advertising kicked aroun...
View articleSean ponders two simple questions: What do computers do best? What do people do best? Computers are good at automation and following instructions. Peo...
View articleI-Advertising lacked its usual je ne sais quoi this week. Affiliates and how to handle them grasped the attention of several members a week ago but th...
View articleIt's economically very compelling to provide good customer service from your web site. Unfortunately, many popular web sites have stumbled in attempts...
View articleWired Digital's Rick Boyce signed in as I-Advertising's guest moderator, raising the issue of click suppression on ads served via third parties. The l...
View articleA heads up on the latest business web site design - the Enterprise Information Portal. A hybrid with both business and consumer information, it's the ...
View articleInfoXpress.com Inc. signed a dozenpublishers in England, Belgium and Germany for its InfoTrackerWeb-to-database technology services. Read More...
View articleKim O'Connor called I-Advertising members' attention to a growing problem -- "banners that when clicked the visitor cannot hit the back button and go ...
View articleTime for some math. This could be tough, because math isn't Nick's strong suit. But he makes the point that while we all invest big bucks in acquiring...
View articleSan Francisco-based Adauction.com and Microsoft's MSN LinkExchange signed a dealdesigned to enhance advertising opportunities for small businesses. Re...
View articleSoftware distribution company TUCOWS signed to use SmartDownload fromAtlanta-based Software Builders International,allowing an advertising pipeline to...
View articleIf a viewer checking local weather on MyYahoo! opens a full screen fat media window, downloads a coupon, makes an immediate purchase and also remember...
View articleMaintaining a good relationship with your customers has never been more important than in the digital age. How's APS fare on customer service accordin...
View articleIt won't be long before rich media web content and wireless hand-held devices converge. Internet usage will become pervasive in new ways, and global e...
View articleNick highlights some interesting assumptions web site publishers have, in that they create their own online language and often fall into the trap of t...
View articleOnline discussion site Deja News named Organic Media, New York, as its interactiveagency of record and assigned it the task of a repositioning. Read M...
View articleThe desire for speed and convenience is great news for anyone selling on the web, because those are two things it can deliver quite easily. But the de...
View articleLast fall, the drive was to create portal sites, the first page people see when they log on. Now the drive is to be the site that no one ever leaves. ...
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