Small- and medium-sized American companies spent more than $1.3 billion in the last year on software that automates SFA, CRM, ERP, and SCM functions. ...
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View articleMindArrow Systems to provide Mazda with marketing software; Orbitz partners with Spa Finder on new micro-site; BMW films nabs directors for next round...
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View articleYour customers aren't going to learn your company's language. It's up to you to learn theirs -- and to make your search function usercentric. Read Mor...
View articleIn what seems to be counter-intuitive, the future of success for e-commerce companies depends more on how companies conduct themselves offline that on...
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View articleDon't be afraid to collect data from your customers. It could be the most important tool you have. Read More...
View articleRazorfish wins big government contract; Mike Drexler named to the board of directors of Poindexter Systems; Nike launches a site for its ACG brand. Re...
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View articleDon't tell Mark's wife, but he's been spending quite a bit of time on Match.com. Read More...
View articleThinking of going one on one with your online customers? Being relevant is much more... relevant. Read More...
View articleSpeech-centric applications are expected to have people talking about implementation. Read More...
View articleRewardsPlus to be first client for NewWorldIQ's CampaignIQ 2.0; Messagizer launches an e-mail campaign that uses printable barcodes; Juxt Interactive ...
View articleThe online ad industry's biggest show refocuses on the small things. Read More...
View articleIf the CRM software craze is over, what's next? The third of a three-part series on the future of CRM applications. Read More...
View articleA study finds that site visitors are often top customers; ValueClick's CFO departs for another opportunity; Aptimus enters the e-mail append business....
View articleUnify channels and messaging without a CRM solution? Sure. Let your customers do it for you. Read More...
View articleYou may end up with a smaller database, but the future of the industry is at stake. Read More...
View articleAgency.com launches a site for The Make-A-Wish Foundation of North Texas; DailyCandy names Adrienne Becker chief executive officer; Eagle Email tapped...
View articleThe firm looks to promote its new SiteAdvance service by integrating it with DFA and DARTmail. Read More...
View articleIf the average surfer would rather eat a rat than buy an X10 camera, has the campaign been successful? Read More...
View articleMillward Brown makes two executive hires; Wunderman tapped by Pfizer to provide strategic thinking and database services; CCMR Advertising/Marketing C...
View articleCRM 'solutions' can simply fortify a customer's resolve to sever the relationship. Who's to blame when multimillion dollar, enterprise-wide deployment...
View articleIf the CRM software craze is over, what's next? The second of a three-part series on the future of CRM applications. Read More...
View articleA corporation's voice should sound different online -- even if the style guide says otherwise. How to make adjustments (under the radar, if necessary)...
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