The firm's new financing points to the growing importance of marketing resource management tools and services. Read More...
View articleAT&T unveils a redesigned homepage for its Worldnet Service; SmartDM adds sports outlet to its client list; R/GA launched a redesigned gateway for...
View articleWhere and how does personalization intersect with globalization? Can it help your company do business abroad? Jack got to thinking on a recent trip to...
View articleYahoo! appoints Euro RSCG Worldwide as agency of record for global projects; Amazing Media hires Melissa Boasberg and Jennifer Johnson to management t...
View articleDebbie's annual list of summer reading recommendations is shorter this year. Many publications have succumbed to the fallout. But there's still plenty...
View articleIf the CRM software craze is over, what's next? The first of a three-part series on the future of CRM applications. Read More...
View article360i promotes Erik Harbison to media director; Messagizer to provide services to U.K.'s top student-focused Web site; Shayne Mihalka joins Fastclick a...
View articleThe Chicago-based firm receives $3.25 million from currentinvestors, attesting to the relative strength of the business-to-businessonline ad sector. R...
View articleNo way out: three days on the high seas with top marketers from virtually every industry. Sean's back on dry land -- with firsthand information. Read ...
View articleIn affiliate marketing, there's no substitute for keeping in touch -- but you can certainly streamline the way you accomplish it. Read More...
View articleRetailers aren't delivering it, although consumers expect it: a consistent brand image and experience across every sales channel. Read More...
View articleThe consumer data giant aims to link offline buying data with shoppers' online information. Read More...
View articleTim McHale and Tom Hespos launch a integrated marketing services company; Responsys appoints Lester Wunderman to its board of advisors; Aptimus to use...
View articleNothing is forever -- including personalization. Even loyal visitors' personal preferences change over time. How's your site handling this? Read More...
View articleDo not think that viruses/worms are the only nasty parasites around. There is a new nuisance on the prowl and it is called spyware. Read More...
View articleThe online ad giant continues efforts to expand its suite of allied marketing and analytical services. Read More...
View articleOn the Internet, no one knows you're a... what? Savvy consumers are learning the easiest way to fight back against aggressive, unscrupulous marketing ...
View articleThe former CEOs of American Express and Screaming Media remember the entrepreneurial work of the Bronx-born adman, who passed away Tuesday. Read More...
View articleIf the Internet is all about Me, what are the best 'My' sites on the Web? Read More...
View articleTripAdvisor and EasyAsk sign three; Onyx Software Corp. taps Waggener Edstrom; ValueClick Europe has added five new automotive clients; iMakeNews name...
View articleWhen site users become paying customers, will the rules change for advertising? Read More...
View articleShopping for a tech solution and feel like you don't speak the language? Here are some plain-English questions to ask the vendors. Read More...
View articleOverture's Ryan promoted to products head; 24/7 Real Media adds AccuWeather.com to client list; Yesmail makes four appointments to management team. Re...
View articlePeer360 marketing solution provides the tools to plan, optimize, execute, and track sophisticated direct marketing campaigns through email, Web sites,...
View articleJack learned -- the hard way -- customers may think you're personalizing content when you're not. Read More...
View articleMany e-businesses will make the most of what they have, rather than buying new, cites a Forrester survey. Read More...
View articleWhy do businesses spend a fortune enticing people to become customers, then shun those same people once they are customers? The causes -- and the cure...
View articleThe travel industry is going to have to step up its customer service efforts to regain consumer trust, according to a survey from Jupiter Media Metrix...
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