How Wells Fargo’s marketing operations went from alienated to aligned
B2C

How Wells Fargo’s marketing operations went from alienated to aligned

4y Kamaljeet Kalsi

How Wells Fargo’s marketing operations went from a...

When too much technology is your road blocker, how do you tackle marketing transformation?  Read More...

View article
Customer Engagement Strategies That Boost Retention
Whitepaper | Digital Marketing

Customer Engagement Strategies That Boost Retention

4y

Customer Engagement Strategies That Boost Retentio...

Whilst we all know that keeping existing customers engaged is almost always more profitable than acquiring a new one, the questions is how. From revam...

View resource
Three ways B2B brands can win over millennials
B2B

Three ways B2B brands can win over millennials

5y Tyrona Heath

Three ways B2B brands can win over millennials

LinkedIn B2B Institute's Director, Market Engagement, Tyrona Heath helps marketers innovate on digital platforms, elevate their brand, and win more ac...

View article
Product recommendations are not “one size fits all”
Acquisition

Product recommendations are not “one size fits all”

5y Jeremy Chan

Product recommendations are not “one size fits all...

A good customer experience provides differentiation for ecommerce as traditional shops reopen Read More...

View article
Maropost: the secret to email personalization at scale
Automation

Maropost: the secret to email personalization at scale

5y Maropost

Maropost: the secret to email personalization at s...

A Q&A on the role of email marketing in a post-pandemic world and how businesses can best utilize personalization at scale to drive marketing objectiv...

View article
The fruits of collaboration: how US retailers are monetizing their data
Acquisition

The fruits of collaboration: how US retailers are monetizing their data

5y Selwyn Parker

The fruits of collaboration: how US retailers are ...

How customer data platforms (CDPs) are proving to be a great value proposition for retailers, enabling better data intelligence and cross-channel mark...

View article
How app-free contactless payments are retailers’ and shoppers’ little helpers
Commerce & Sales

How app-free contactless payments are retailers’ and shoppers’ little helpe...

5y Val Vacante

How app-free contactless payments are retailers’ a...

Val Vacante highlights the epic growth in contactless payments and how app-free experiences are the ultimate helper for retailers and shoppers Read Mo...

View article
2021 digital marketing trends you need to know from 13 marketing experts
Content

2021 digital marketing trends you need to know from 13 marketing experts

5y Neal Schaffer

2021 digital marketing trends you need to know fro...

Experts are recommending that you focus on content and digital customer strategy as two key areas that require rethinking in a post-pandemic world Rea...

View article
The five latest Google Ads features and how to make the most of them
Digital Advertising

The five latest Google Ads features and how to make the most of them

5y Martin Romerio

The five latest Google Ads features and how to mak...

SEISO guide to test the latest Google Ads features and let them work for you Read More...

View article
Path to Personalization
Whitepaper | Personalization

Path to Personalization

5y

Path to Personalization

Delivering tailored experiences at the right time is the key difference between simple personalization and enterprise personalization at scale—and con...

View resource
How marketers are embracing hyper-personalization in 2021
Content

How marketers are embracing hyper-personalization in 2021

5y Mike Edmonds

How marketers are embracing hyper-personalization ...

A pandemic that’s sent everyone online, a new breed of savvy online shoppers, and the ability to perform predictive analysis with vast swaths of custo...

View article
How to Measure Consumer Attention: A Step-by-Step Guide
Whitepaper | Advertising & Promotion

How to Measure Consumer Attention: A Step-by-Step Guide

5y

How to Measure Consumer Attention: A Step-by-Step ...

There are many different kinds of advertising that marketing experts have in play at any given moment – but building a powerful understanding of perfo...

View resource
How to Measure Consumer Attention: A Step-by-Step Guide
Whitepaper | Advertising & Promotion

How to Measure Consumer Attention: A Step-by-Step Guide

5y

How to Measure Consumer Attention: A Step-by-Step ...

There are many different kinds of advertising that marketing experts have in play at any given moment – but building a powerful understanding of perfo...

View resource
Ecommerce businesses have an unprecedented opportunity to blend 1P & 3P channels for optimal growth
Digital Marketing

Ecommerce businesses have an unprecedented opportunity to blend 1P & 3P cha...

5y Jacqueline Dooley

Ecommerce businesses have an unprecedented opportu...

Sellercloud reviews post-pandemic consumer shopping patterns and outlines why an omnichannel ecommerce approach is a promising growth strategy for ret...

View article
Sellercloud Annual Trends and First Party E-commerce Growth Report
Whitepaper | Ecommerce & Sales

Sellercloud Annual Trends and First Party E-commerce Growth Report

5y

Sellercloud Annual Trends and First Party E-commer...

Sellercloud studies annual e-commerce growth trends, including how pandemic-driven e-commerce has changed online consumer patterns, what consumer tren...

View resource
Tech Talk with Jivox: Personalization and ecommerce marketing
Advertising & Promotion

Tech Talk with Jivox: Personalization and ecommerce marketing

5y Catherrine Garcia

Tech Talk with Jivox: Personalization and ecommerc...

In our latest Tech Talk, Jivox's CEO, Diaz Nesamoney talks through the data-driven personalized advertising and marketing platform and how it fits you...

View article
5 Channels You Should Prioritize In 2021
Whitepaper | Digital Marketing

5 Channels You Should Prioritize In 2021

5y

5 Channels You Should Prioritize In 2021

If in 2021 you don’t have a website with a strong online presence, you’re going to lose out on significant sales revenue. And after the year we’ve jus...

View resource
Steering retail into 2021 with digital at the wheel
Digital Marketing

Steering retail into 2021 with digital at the wheel

5y Jim Yu

Steering retail into 2021 with digital at the whee...

Where should retailers focus their efforts for the holiday season and heading into 2021? Read More...

View article
Despite what you think, 2020 had a silver lining. It forced ecommerce to evolve digitally
Digital Marketing

Despite what you think, 2020 had a silver lining. It forced ecommerce to ev...

5y Rob Van Nuenen

Despite what you think, 2020 had a silver lining. ...

No one predicted 2020 would be what it was. There was good and bad. In ecommerce, it was good - very good.  New shops popped up either due to unemploy...

View article
Five retail and marketing trends for 2021
Digital Marketing

Five retail and marketing trends for 2021

5y Pius Boachie

Five retail and marketing trends for 2021

2020 has transformed the retail & marketing landscape towards relationship commerce, improved seamlessness, and local retail. Explore the key drivers ...

View article
You’ve collected customer data, now what?
Analytics

You’ve collected customer data, now what?

5y Radhakrishnan Rajagopalan

You’ve collected customer data, now what?

Data-driven insights for customer success requires a strategic approach beyond collection. Read More...

View article
Ecommerce trends: Shift to online shopping may be permanent
Digital Marketing

Ecommerce trends: Shift to online shopping may be permanent

5y Jacqueline Dooley

Ecommerce trends: Shift to online shopping may be ...

ClickZ’s Ecommerce Transformation Forum highlights important post-COVID ecommerce trends and insights from seven ecommerce industry luminaries. Read M...

View article
Seven UX ideas to improve your ecommerce sales
Commerce & Sales

Seven UX ideas to improve your ecommerce sales

5y Irina Weber

Seven UX ideas to improve your ecommerce sales

If you want to sell more, try the following techniques to provide better support, build user trust, optimize the site, and boost sales. Read More...

View article
Optichannel: Winnable marketing strategy for pharma
Digital Marketing

Optichannel: Winnable marketing strategy for pharma

5y Kamya Elawadhi

Optichannel: Winnable marketing strategy for pharm...

Omnichannel approach would only work efficiently when the communication is contextual. So, the best approach for Pharma marketing is one step forward ...

View article
The digital marketing forecast for 2021
Digital Marketing

The digital marketing forecast for 2021

5y Nikki Vegenski

The digital marketing forecast for 2021

The world of digital marketing continues to evolve, creating more opportunities than ever to connect with customers in a targeted purchase journey. So...

View article
Delivering digital ROI - how to measure your success
Digital Marketing

Delivering digital ROI - how to measure your success

5y Jean-René Boidron

Delivering digital ROI - how to measure your succe...

Jean-René Boidron, CEO of Kameleoon discusses how to fight for budget for personalization and experimentation – then make it a success. Read More...

View article
Key Insights: Exclusive market intelligence and ecommerce highlights
Digital Marketing

Key Insights: Exclusive market intelligence and ecommerce highlights

5y Kamaljeet Kalsi

Key Insights: Exclusive market intelligence and ec...

Cyber Monday and Black Friday will cross $10 billion, Thanksgiving sales to grow by 49.5%. Consumer behaviors and exclusive Market Intelligence report...

View article
Maturing your digital strategy through customer centricity
Analytics

Maturing your digital strategy through customer centricity

5y Sitecore

Maturing your digital strategy through customer ce...

Customer experience management company, Sitecore details why customer centricity needs to be the prime focus for businesses going forward. Read More...

View article
1 4 5 6 7 8 15