Both mass marketing and personalization still live within the broadcast paradigm. Both still assume that the way to achieve the end result is to broad...
View articleIn the context of building customer relationships, there's strong evidence that customizing and personalizing the Web experience leads to greater cust...
View articleWeb surfers are more likely to give up information and buy from sites that offer customized user experiences, according to the findings. Read More...
View articleOnline purchasers are more likely to spend at Web sites offering personalization, according to survey by Cyber Dialogue, but research by Cahners In-St...
View articleThe New York-based ad network beefs up its e-mail marketing products, as the ad networks scramble to cope with what analysts are predicting will be a ...
View articleWhat is Emode? And how accurate is it? According to Dana, it's more interesting to look at the site as an example of database marketing and psychograp...
View articleWe know how valuable personalization is. Or do we? It is, after all, only one part of the whole picture. Take a little test to see if you can predict ...
View articleThere's a step to getting the best from personalization that most sites are missing. Remember: Cut the cubicle-speak and get up close and personal wit...
View articleIf you've been reading Chris's articles lately, you know he has a thing about data: collecting it, managing it, using it. The payoff for all this brai...
View articleIn the last few weeks, Chris has been talking about tracking and analysis in the B2B world. Today he turns his attention to one of the most important ...
View articleWill personalization increase your ROI? Could be. You can take quick and easy steps to find out. Read More...
View articleChris recently took part in a conversation about the Constitution, and this led him to think about how important it is for companies to shape a sound ...
View articleJanet and Nancy tackle what's meant by the terms "profiling" and "personalization" and what all this means for ad sales the good (higher CPM potential...
View articleNike Inc., one of thetraditional companies that's been the most innovative in marketing online,on Tuesday tapped Critical Massto help it personalize a...
View articleThe process of taking your prospective customers from the point of initial interest to where they become loyal, repeat customers depends heavily on yo...
View articlePortal and access firm Excite@Home on Monday kicked off a television and outdooradvertising effort, which highlights the personalization features andu...
View articleIn an atmosphere in which Internet marketing companies quiver with fear ofbeing accused of anti-consumer privacy practices, another industry grouphas ...
View articleConsumers find a wide variety of sites that use personalization and customization. So many, in fact, that they now expect the sites they visit to use ...
View articleThe idea of personalizing web and email content is becoming well accepted because most of us already personalize the person-to-person communications t...
View articleGathering data is a crucial part of any successful web business. Data about visitor and customer behavior forms the rudimentary foundation of understa...
View articleSurveys by Privacy & American Business , IBM, and @plan found that consumers will give up information for personalization, companies must take car...
View articleWhich is it? Personalization is good, giving each customer the individualized treatment they deserve. Personalization is bad, infringing on our privac...
View articleA new industry report concludes that larger firms have an advantage oversmaller firms when it comes to personal service to consumers via softwareappli...
View articleDirect marketers are always looking for ways to improve targeting and make a bigger impact on their audience. A great way to do this on the web is thr...
View articlePersonalization vs. customization. Nope, they aren't the same. The web provides the perfect marketing environment for precision marketing because each...
View articleYou've learned a lot about web site personalization -- enough to know that it will become standard fare on most web sites, especially those selling go...
View articleDo you ever wonder what happens when you go to an e- commerce web site and input your information to receive personalized recommendations? What wheels...
View articleWeb personalization is pretty neat stuff. But the personalization feature on your web site is just the tip of the iceberg. What's beneath the surface ...
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